With American Spirit Deal, Comscore’s Local TV Aims Widen


On November 5, it became known that audience measurement services in Orlando and Tampa, Fla., and in Washington, D.C., will be delivered to Univision Communications exclusively by a company that continues to fuel its desire to compete head-on with Nielsen in the U.S. broadcast TV marketplace.

With its stock stuck in the mid-$3 range across 2021, the thirst for providing an alternative to Nielsen is apparent for Comscore. And, it is slowly succeeding, as it has a new expanded agreement with the owner of television stations in eight small to mid-sized U.S. markets.

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