With American Spirit Deal, Comscore’s Local TV Aims Widen

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On November 5, it became known that audience measurement services in Orlando and Tampa, Fla., and in Washington, D.C., will be delivered to Univision Communications exclusively by a company that continues to fuel its desire to compete head-on with Nielsen in the U.S. broadcast TV marketplace.


With its stock stuck in the mid-$3 range across 2021, the thirst for providing an alternative to Nielsen is apparent for Comscore. And, it is slowly succeeding, as it has a new expanded agreement with the owner of television stations in eight small to mid-sized U.S. markets.

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