Tongues were wagging across the globe on Monday (6/3) as word got out that Apple is retiring its iTunes platform.
For the radio industry, an equally important announcement was made: Apple is collaborating with Entercom in a way that expands the reach and accessibility of its audio streaming platform.
Apple is collaborating with Entercom to allow access to its Radio.com platform via direct integration into Apple Music and all Apple products where Siri is available.
The announcement was made during Apple’s annual Worldwide Developers Conference today in San Jose, Calif.
Through the Radio.com and Apple integration, listeners will be able to quickly and easily access the full range of the Radio.com portfolio and its suite of music stations, podcasts, and on-demand audio content across iPhone, iPad, Apple Watch, HomePod, AirPods and CarPlay.
The integration will become live later this year.
Radio.com is the digital hub for all of Entercom’s broadcast radio station streams; it has deals in place with Bonneville International Corp. and Cox Media Group radi stations; the latter is adding Radio.com to its streams available on iHeartRadio.
it was incorrectly reported in first editions of this story that Cox stations would be leaving the iHeartRadio platform.
Meanwhile, Apple is collaborating with more than just Radio.com.
Additional platforms it is integrating include iHeartRadio and TuneIn.