It’s no secret that the third quarter would present myriad earnings challenges for broadcast media companies in both the radio and television sectors. Thus, focusing on the key indicators that reflect a business’ health is already a tact being seen by companies including Beasley Media Group, the audio content purveyor and Esports entity that revealed its Q3 results on Tuesday.
For Sinclair Broadcast Group, the multi-billion loss in Q3 is, on its face, devastating. But, when one takes a closer look and gains a deeper understanding of just where its business was in the quarter, Sinclair’s picture brightens a bit — but not substantially.
