Wizzard Media signs podcast advertising deal with POWERade


Wizzard Media podcasting network has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network.

The POWERade campaign will be certified by Wizzard Media using Nielsen//NetRatings over the course of the campaign. It will encompass audio podcast shows from the Sports Enthusiasts category, one of 21 categories that Wizzard offers to marketers on behalf of its publishers. The selected shows reach cycling and running enthusiasts who must remain hydrated to excel during their highly physical workouts.

“We are delighted to welcome Coca-Cola’s POWERade to our growing family of podcast advertisers,” said Jim Else, Wizzard’s vice president, advertising sales. “Sports enthusiasts are active podcast consumers and can be seen wearing their iPod headsets while exercising all over the country. We are excited to combine the creativity and energy of the POWERade brand with premium sports shows from our network.”

Wizzard is attracting innovative national brands to podcast advertising as they seek new ways to engage consumers with highly targeted media. There continues to be a growing interest in podcast advertising as Coca-Cola’s POWERade joins other advertisers on the Wizzard podcast network including Panasonic, Spike TV, Puma, U.S. Navy and TD Financial.