WMG, Dailymotion strike video content partnership


Dailymotion and Warner Music Group announced a new partnership to offer music videos via Dailymotion’s website in the U.S., Europe and North Africa. Visitors will be given unlimited, on-demand, ad-supported access to thousands of music videos, concerts and interviews from Warner Music’s roster of local and international acts. Under the terms of the agreement, registered users will be able to create and share video playlists. The first videos are due to be available within a month.

Outside the U.S., Warner Music and Dailymotion will collaborate on the sale of targeted advertising and approved sponsorships embedded in the video experience, with Warner Music managing these sales inside the U.S. Warner Music will also have access to the editorial sections surrounding the videos, providing its roster of artists with additional promotional opportunities.

Dailymotion has almost doubled its global and U.S. audience in the past year while vastly expanding its library of premium and independent music video, film, TV and short video content.