An Addressable Ad Opportunity, Via Streaming, For Broadcasters


SAN FRANCISCO — For those in linear media such as free-to-air television and AM/FM radio, meeting the increased demand by marketers and advertising agencies for addressable advertising solutions hasn’t been easy.

Broadcast TV and radio inventory and revenue workflow management company WideOrbit believes a key update to its “flagship” broadcast media ad sales and commercial operations platform will help bridge that gap — at least in the streaming universe.

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