Worldwide Yellow Pages revenues surpass 31 billion


Worldwide yellow pages revenue increased 2.8% in 2006, reaching 31.62 billion, according to new research from media industry forecast and analysis firm Simba Information. Simba projects a slight decline in the 2007 growth rate, then an increase in 2008. The report, Worldwide Yellow Pages 2007: Americas, provides statistics on the yellow pages industry in 30 countries "The U.S. remains the largest global market, with a 54.8% share of the directory advertising revenue in the 30 countries in this study. India holds the smallest market share at 0.092%. The U.S. claim 54.6% of the worldwide directory publishing market in 2005," said David Goddard, senior analyst/editor of Simba’s Yellow Pages Group and lead author of the study.