WSJ: ‘Advanced Talks’ To Buy Nielsen Are In Progress


Investors love a good rumor, or perhaps a report from a reliable source that, despite its reliance on people close to the matter, has merit based on where it appears.

That’s the case today with Nielsen Holdings. According to The Wall Street Journal, a consortium is very much near the conclusion of negotiations that could see the sale of the nation’s dominant — yet shaky — audience measurement and consumer data analytics firm.

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