Fox International Channels (FIC) and The Wall Street Journal Digital Network today announced an agreement to jointly promote and sell The Wall Street Journal Americas, wsj.com’s Spanish and Portuguese-language online section focusing on Latin America. The Wall Street Journal Americas can be found via a new dedicated URL, www.wsjamericas.com.
Under the agreement, FIC’s television and online properties in Latin America will promote The Wall Street Journal Americas online section to consumers, while its online sales division Worthnet. Fox will become its exclusive third-party ad sales representative in the territory.
FIC and Dow Jones’ sales teams in the territory will also work jointly in offering multi-platform deals to the print, TV and online advertisers of both entities in Latin America and the US Hispanic market. On-air, FIC’s cable television channels in the region such as Fox, FX and The National Geographic Channel will promote The Wall Street Journal Americas online section.
FIC has television or online sales offices in 33 markets around the world, including Miami, Mexico, Buenos Aires, Sao Paulo, Santiago, Bogota, Caracas, Guatemala and Madrid.
