As advertisers wrestled to recalibrate their media spending in the pandemic, they didn’t overlook a “seismic shift” to Connected TV platforms. In fact, eMarketer estimates that “CTV” U.S. ad spending grew by 40.6% in 2020. Today, networks are continuing to place a greater emphasis on CTV within their upfronts.
What does this mean for broadcast TV and its clients? AudienceX COO Jason Wulfsohn shares his thoughts in an exclusive thought piece for RBR+TVBR.