Westwood One today will promote Mark Wildman to a newly expanded role at the network sales and programming arm of Cumulus Media.
Wildman’s new title is EVP/Strategic Partnerships, and in this newly expanded role Wildman will lead the company’s rapidly evolving new business development initiatives for both the network and spot sales.
Wildman will work with brand partners on strategic marketing solutions that leverage Westwood One’s portfolio of multimedia assets, content, digital audio, insights, and experiential opportunities. He reports to WW1 Sales President Steve Shaw, President, Westwood One Sales.
“In just a few short months, Mark has proven his commitment and his value as a motivating sales leader and creative problem solver,” said Shaw. “He brings a unique vision, skill set, and a tremendous depth of experience to our senior agency and client partners. I’m excited to have him spearhead our strategic alliances.”
Wildman joined Westwood One in October 2016 as SVP/Strategic Partnerships. He was previously with William Morris, where he was responsible for selling media, sponsorship, and content programs to clients by leveraging WME/IMG’s entertainment, sports, and music event platforms and talent resources. He’s worked closely with a number of high-profile brands, including ABInBev, Heineken, Ford, Cadillac, Samsung, Gatorade, and Pepsi.
Before joining William Morris and IMG in October 2014, Wildman served as Chief Revenue Officer for Three Lions Entertainment.