WWO Sports Leader Gets A New Deal


It may not be Mike Trout money, but Howard Deneroff is likely pleased with a new deal that will keep him in play as Westwood One Sports’ EVP/Executive Producer for years to come.

A multi-year contract extension has been signed by Deneroff, who is celebrating his 30th year at Westwood One. He’s been the division’s executive producer since 2008.

The new deal allows Deneroff to continue to direct, coordinate, and execute all of the on-air coverage and production elements for Westwood One’s live national radio play-by-play broadcasts and continue his role in talent and rights negotiations between Westwood One and its broadcast partners.

Throughout his career at Westwood One Sports, Deneroff has directed, coordinated and/or produced the network’s coverage of the NFL and the Super Bowl; NCAA Championship properties, including the Men’s Basketball Tournament and the Final Four in English and Spanish; the Olympics; the NHL and Stanley Cup Playoffs; the Masters; PGA Championship; and the Triple Crown of Horse Racing.

During his tenure, he has been part of 29 Super Bowl broadcasts, 17 Final Four broadcasts, 12 Stanley Cup Finals, 8 World Series, and 8 Olympic Games. Earlier in his career, Deneroff also served as Coordinating Producer for CBS Radio Sports’ Spanish-language coverage of the NFL and Major League Baseball.

“Howie Deneroff’s encyclopedic knowledge and uncompromising commitment to creating the highest quality sports programming is recognized universally by coaches, athletes, our affiliates, our audience, and advertisers,” said Westwood One President and Cumulus Media EVP/Marketing Suzanne Grimes. “We are privileged and proud that Howie will remain at the helm of our exceptional sports broadcast coverage and league partnerships.”

Deneroff said, “I’m grateful for the opportunity to continue working at a job I love and have loved since day one. There is nothing that replicates the excitement and drama of live sporting events, and to be able to produce broadcasts for so many great games and historical events for Westwood One over the years has been a pleasure and an absolute honor.”