On July 29, 2008, the nation’s two subscription-based satellite radio companies officially completed their merger. Washington, D.C.-based XM Satellite Radio and New York-based Sirius Satellite Radio were now one. And, in retrospect, it saved satellite radio’s fiscal failures as deep debt eventually shifted to profit pops as Sirius XM fought traditional radio while acquiring streaming audio pioneer Pandora in the coming years.
Today led by CEO Jennifer Witz, Sirius XM Holdings has come a long way in 13 years. Now, it is contemplating a move that may eventually end the Sirius legacy of the satcaster, technically speaking.