Yellow Book USA has launched a new national television campaign, via Trahan Burden & Charles (TBC) that positions its print and online products as an easily-accessible and comprehensive way for business advertisers to grow their customer base. Launching nationally yesterday, the spots depict television and film star David Carradine playing the part of the mystical ad "Guru" who reveals to questioning business owners that an effective way to increase their customer base is through Yellow Book's ad products.
The campaign demonstrates how businesses can reach customers using a variety of Yellow Book channels, including traditional print directories, Internet yellow pages, and search engine advertising through Yellow Book's WebReach program. The new ads also introduce Yellow Book's new tag: "Wherever you look. Yellow Book."