The new campaign shows how small businesses are leveraging Yellowbook360, the company’s expanded portfolio of products and services, to help grow their businesses. It features local business clients from around the country who’ve tapped into a number of Yellowbook’s products and services. From online ads and videos, to website packages, to search marketing, to metrics reports and direct mail, the campaign shows how Yellowbook media consultants are helping these businesses by creating customized marketing campaigns to more effectively reach and attract new customers.
To tout the new Yellowbook360 platform, Yellowbook called on AOR New York-based Gotham, who created a campaign encouraging small and midsized businesses to think “Beyond Yellow”. National TV broadcast, print, radio, and mobile and digital banner efforts launched 8/2 and speak to the Yellowbook tools available to assist businesses in their customer outreach: from videos on yellowbook.com and display ads in Yellowbook directories to website development, search engine marketing and optimization, direct marketing and social media outreach, and transparent reporting on all campaign performance. Yellowbook media consultants provide one-on-one guidance to help clients choose which tools will work best for their business.
The buy includes:
TV: Cable News Network, FOX News, HLN and MSNBC
National Radio: NPR and American Public Media Network