“You Can Count on Wrangler” effort using TV, radio


Wrangler is introducing its “You Can Count on Wrangler” Fall campaign. The brand’s two line extensions, Wrangler Jeans Co. and Wrangler Five Star Premium Denim, will launch new ads this month featuring each line’s endorsee, NASCAR driver Dale Earnhardt Jr. and NFL great Brett Favre, respectively.

The new TV, print, radio and Web spots highlight both lines’ commitment to offering male consumers the best value possible – top quality clothing priced right at less than $20.

The ads, which will run throughout the fall, will generate a combined 3.4 billion media impressions running in action-packed general news outlets and sports media that reach the target audience of hardworking, sports-loving men. Airing on major networks such as ESPN, CMT and others, Earnhardt Jr.’s and Favre’s commercials capture the athletes relaxing in their natural environments.

In addition to new TV spots, added exposure will be generated throughout the fall with radio ads set to air on wide-reaching stations such as Fox Sports Radio and ESPN Radio. New “You Can Count on Wrangler” print will also appear in fall issues of Sports Illustrated and Popular Mechanics, among others, as well as popular online destinations SI.com and Yahoo!.