Zogby: Americans prefer free to fee


TabletsWe suppose the headline above does not come as a shock, but there is a caveat attached: The poll is on mobile apps, and consumers accept that they will have to suffer through ads to get otherwise cost-free applications.

The consumers would prefer that the ads pertain to their own personal interests.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)