For two generations of rock and roll fans, it was a South Bay monster, gaining steam against a direct format rival in the early 1980s with such industry veterans as Ken Anthony in afternoon drive. By 1998, powered by the Lamont and Tonelli morning show, signals were added around the San Francisco Bay area to expand the station — perhaps the first opportunity to “microcast” and target specific communities.
Now, thanks to GeoBroadcast Solutions technology being tested, the ability to narrowcast for this station, now targeting Bollywood music fans, by using one FM signal appears to be a success.
