Online presentations can be a drag. But you can change that, says “Zoom expert” and veteran public relations executive Rosemary Ravinal.
“How you open can make a huge difference in your ability to hold attention and make your content memorable,” she says. “Your opening can determine how much interest the audience will show later. The first few sentences you speak must capture their attention and arouse enthusiasm and curiosity. You need to make them understand that what you are about to say is important to them because at the heart of any audience is their own self-interest.”
