Blumhagen Exits L.A. To Lead Cumulus’ Bay Area Cluster

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He’s been a fixture at a group of stations in Los Angeles owned and operated by Audacy, the company formerly known as Entercom Communications. He stayed with the stations, which include “93.1 Jack FM,” “K-Earth 101,” KNX, “94-7 The Wave,” “97.1 Amp,” and KROQ, through Entercom’s tax-free merger with CBS Radio.


Now, this sales leader is heading north. He’s just been appointed VP/Market Manager of Cumulus Media‘s San Francisco-Oakland station group.

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Taking the post previously held by the retired Doug Harvill is Larry Blumhagen.

He’ll start his new role on May 3, putting him in command of Classic Rock KSAN-FM (107.7 The Bone), News/Talk KGO-AM, Sports Talker KNBR-AM & FM and Talker KSFO-AM.

In L.A., he was VP/Director of Sales at Audacy, prior to its corporate name change. He’d been with the stations for six years.

But, before that, he was CBS Radio’s GSM for San Francisco, and held the role from 2006-2015.

For nine years before that, he was GSM for the former CBS Radio (and Infinity) stations in Portland, Ore.

A 29-year radio broadcasting veteran, Blumhagen started his career as Account Executive for Henry Broadcasting/American Radio Systems.

“Larry brings a strategic mind focused on building successful sales organizations and positive cultures,” says Cumulus EVP/Operations Dave Milner. “Aligning his exceptional leadership abilities and deep knowledge of the San Francisco market with our talented team and strong brands is a winning combination.”

Blumhagen added, “I’m beyond thrilled to return to San Francisco and to join the
exceptional team at Cumulus Media. Leading these great brands forward while meeting the needs of both our listeners and advertisers will be an exciting journey. I’m fortunate to be stepping into Doug Harvill’s shoes, as I know first-hand that he is a man of deep integrity and immense passion for the industry.”

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