Brenner Promoted At Vibenomics As OOH Ad Team Expands


In August 2019, Paul Brenner took the role of Chief Strategy Officer at Indianapolis-based Vibenomics, following the demise of Emmis Communications subsidiary TagStation, for which he served as President and oversight of the ultimately unsuccessful NextRadio app.

Brenner has now been rewarded for his efforts by rising to a higher role at Vibenomics.

The provider of custom streaming radio stations for retailers — and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace — has given Brenner the additional title of President.

Brenner “will own the overall vision and go-to-market strategy for Vibenomics’ audio out-of-home advertising,” the company led by CEO and co-founder Brent Oakley says.

“When Paul joined Vibenomics six months ago, it marked a clear turning point in our company’s evolution as a premiere destination for marketers who want to influence shoppers as they take those final footsteps on the path to purchase, and he has earned the full support of our entire team,” Oakley says.

At the same time, Josh Pyne and Brian Liebler are being added to sales team.

Pyne will serve as VP of Ad Sales, reporting to Brenner. He assumes leadership of an existing team of category direct advertising account executives who work with Vibenomics Ad Market partner retailer category vendors.

New York-based Liebler will be Director of National Ad Sales.

“Traditional audio, OOH, and retail media are in the midst of a digital renaissance along parallel paths that converge at Vibenomics, putting us in a unique position that resonates with a range of media buying disciplines tapping into a variety of budget sources,” Brenner says. “Josh Pyne has the right leadership experience scaling emerging media channels to seize upon this transformative opportunity. He is well on his way to building a world-class ad sales organization with the addition of respected industry veteran Brian Liebler who gives us a crucial local presence on the ground in New York.”


An Away-From-Radio Audio Choice Beefs Up Its Ad Attraction

Advertisers seeing to connect with individuals through OOH audio channels now have an opportunity to do so, as an advertising marketplace enabling brands to target any combination of 4,000 individual locations has been launched. Leading the effort is Paul Brenner.