If timing is everything, then Byron Allen — the media mogul behind Local Now, Allen Media Group and Entertainment Studios — just made the biggest statement yet that the Golden Arches have been nothing more than a rusty bucket with respect to the level of advertising commitment it’s given to his broadcast and cable properties.
With McDonald’s getting much attention for moving forward with “bold new investments to further reflect its diverse customers” and putting 2%-5% more dollars into Black-owned properties over the next five years, Allen Media Group has filed a whopping $10 billion lawsuit against the quick-service restaurant giant for racial discrimination.
