Familiar Brands, Focused On Radio Advertising

It may seem boring to some. To others, it's a sign that marketers who believe in radio are sticking with it, and not using six-week blasts twice a year as part of a campaign designed to build sales and lure customers. Radio's biggest users are once again fully represented in the latest Spot 10 Radio report.

Another 10 Questions To Ask Every Sales Candidate

Looking for the right way to get the answers you seek from potential sales candidates in your organization? Perhaps these 10 questions from expert sales trainer Barrett Riddleberger can help. Good interview questions can go a long way in enabling the hiring party to accomplish this task.

A QSR’s Golden Entry Into Spot Cable

In the latest Media Monitors Spot Ten Cable report, one big hamburger chain is still the leader by spot plays. However, its No. 1 competitor is back in the Spot Ten, using these visual spots with a reinvigorated radio campaign to help build sales.

DAX’s New Frequency For Data-Driven Dynamic Audio Ads

The digital audio advertising platform created by one of Great Britain's biggest commercial radio broadcasters has partnered with digital audio's "first Creative Management Platform" in an arrangement designed to enable data-driven dynamic audio advertising for U.S. advertisers and a network of "premier publishers."

Katz Drives To 605 As A Sales VP

This individual previously held leadership roles at video marketing technology company Eyeview, TiVo Research, Magid and NBC Universal. He will work closely with 605’s client base to help them increase the effectiveness and efficiency of their media campaigns.

Scripps Pumps Up OTT Advertiser Connection Tool

The seemingly incessant shift of consumer attention and eyeballs from traditional video platforms to "over-the-top" brands has led The E.W. Scripps Company to develop a new ad sales tool designed to bridge the gap between marketers and OTT audiences.

TVSquared Squares Away Cross-Platform ‘Multi-Touch Attribution’

TV attribution firm TVSquared, which works with brands, agencies, networks and web publishers, has partnered with the maker of a creative asset management platform as part of an enhanced effort to bring advertisers performance measurement of all impressions served across every ad-supported "OTT" device.

The Top Nine Reasons Your Top AE Left

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This freshly penned Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

Urban One Inks A Streaming Audio Ad Partnership

A market leader in digital audio advertising has just signed an exclusive long-term partnership with the largest distributor of African American-focused content across the U.S. The deal makes this company Urban One's exclusive sales representative across total market network radio streaming and programmatic streaming ads.

Miami ABC Affiliate Goes With Impressions-Based Currency

The Berkshire Hathaway-owned ABC affiliate serving South Florida from Deerfield Beach to Key West has declared its love and support of the change to transact ad sales agreements based on audience impressions.

Is One Of Your Sales Reps Failing? Here’s A Reason Why

Got a sales rep who is not hitting their sales quota? Can't figure out why? You might find your answer in this freshly penned Media Information Bureau column from expert sales training coach Barrett Riddleberger.

Local OTA Advertising: A $2.13 Billion Forecast

Local "over the top" advertising is rapidly growing. How big is the growth forecast? TVB Forward got the answer at a morning presentation from BIA Advisory Services CEO Tom Buono. A huge increase is anticipated between BIA's local OTT ad dollar estimates for 2019 and those projected for 2024.

BK, McCann NY, BBDO Worldwide: Top 2019 Clio Honorees

Burger King, McCann New York and BBDO Worldwide came up big Wednesday night at the 60th annual Clio Awards, considered the top international awards competition for the creative business.

Another New API Integration For Matrix

On Sept. 19, ad sales platform Matrix completed an API integration with vCreative’s radio workflow software. Now, with the 2019 Radio Show in full swing at the Hilton Anatole, Matrix has new API integrations in place with WideOrbit's traffic and billing system.

Growing Sales With ‘The Right-Hand Rule of Three’

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."

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