“Craft or crap, that’s our creative challenge. Technology enables both.” That's a quote from revered Procter & Gamble Co. Chief Brand Officer Marc Pritchard. And, it is one that the radio ad veterans and founders of Oink Ink are taking to heart. In an effort to see that “craft” wins, they've just launched a digital audio creative agency.
Byron Allen’s Allen Media Group (AMG) is welcoming a former WarnerMedia executive just hours after it was confirmed that the AT&T arm will be spun off and merged into Discovery Inc. in 2022.
Marketron, the provider of enterprise revenue management and digital software tools, has launched a new website that provides ideas, information and tools that salespeople and sales managers working in broadcast and media can use to help them close more business.
The latest Media Monitors Spot Ten Cable report shows a big decrease in the number of promotional spots for Discovery+, the OTT arm launched January 4. Is the coming tax-free merger between WarnerMedia and Discovery Inc. the reason, or a mere coincidence?
Amid the self-promotional announcements from iHeartMedia, including podcast pitches, there's a shining example of how a brand has taken to AM and FM radio and established itself as a top-of-mind job search source. Indeed, the use of spot radio is a success story worthy of sharing with CMOs across the U.S.
Radio Advertising Bureau (RAB), BMI and the Mentoring and Inspiring Women in Radio (MIW) Group will stage the 13th annual "Rising Through the Ranks" program virtually for 2021.
Standard Media Index's Q1 2021 "Anglo Market Report" takes a deep dive into ad trends across North America, Australia and New Zealand, and the United Kingdom but not Ireland. In these locales, SMI finds, combined ad spend has lifted 4% above the total recorded in Q1 2020 and 1% above the pre-COVID Q1 2019 period.
"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.
Big retailers aren't exactly plentiful when it comes to spot TV advertising. However, one nationally recognized department store chain opted to use broadcast TV to perhaps drum up some Mother's Day register ring-ups.
It's always exciting to see activity from a new advertiser, or an entirely new category, at Spot Radio. The latest Media Monitors Spot Ten Radio chart delivers, with a new entrant representing the ride-share industry now actively using AM and FM stations to attract customers.
Diversity, Equity and Inclusion initiatives have reached full tilt across Corporate America. Now, there is a growing realization that "DEI," or D&I, action is no replacement for marketing and advertising to ethnic consumers. That's the crux of a statement being sent by the Hispanic Marketing Council today to Fortune 1000 Chief Marketing Officers and the media.
U.S. broadband providers are carrying considerable momentum out of the pandemic despite increased competition and impending service maturity with penetrations nearing 90% of occupied households. That's according to the updated forecast from Kagan.
A multi-year enterprise partnership agreement has been executed, one that will see Sinclair become the first local television broadcaster to consolidate all sellable assets across its platforms and markets into a single ad sales system, creating a unified brand experience for customers and sellers.
One of Canada's biggest communications companies has forged a strategic alliance with an advanced ad tech company designed to leverage its platform, enabling it to deliver "a proprietary omni-channel demand-side platform (DSP)" for advertisers.
NBCUniversal Telemundo Enterprises has a new SVP of Research Strategy and Insights. In this role, this individual joins the company to lead research, insights and analytics to inform programming, marketing and digital strategies across the portfolio. He joins from iHeartMedia and reports to Mónica Gil.