New Insight On Digital Advertising, And ‘Better Ads’

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's great intelligence for broadcast media AEs looking for more fuel to win over clients skeptical of radio and TV.
Wall Street / Trading Floor

India Deal Can’t Stop Comscore’s Steep Stock Slide

Thanks to a decision made by India's federal government, Comscore currency will be used to set ad rates for desktop and mobile advertising in India to help create "a fair and stable marketplace." Did this news give investors a reason to put a stop to Comscore's big dip on Wall Street? Nope.

Seven Ways To Fix Underperforming Sales Reps Today

Got some sales reps that aren’t meeting your expectations? Here’s an article that might help, courtesy of expert sales training consultant Barrett Riddleberger. Here, Riddleberger shares seven ways one can fix underperforming sales reps ... right now!

Here Comes A New Local Media Buying Platform

Media executive JT Batson and a team of sell-side, buy-side, linear, and digital professionals have teamed to launch a new company that's bringing a local media buying platform to market. At the same time, the new company has launched a suite of APIs for broadcasters and their technology and data partners, and WideOrbit is involved.
Political Advertising

A Political Data Cloud for CTV, Streaming Audio Ads

An audience intelligence and data-management platform for OTT and Connected TV has launched a tool designed to enable political advertisers to use both over-the-top video platforms and streaming audio to target specific voter groups on a local, state or national level across various factors.

QSR Conquest: Spot Cable Sees Activity Abundance

Quick-service restaurants tend to get a summer bump thanks to students out of class for the summer, and from many Americans on the road for travel and business. Brand managers have responded, with many brands electing to use spot cable to reach consumers.

ANA CEO Liodice To Co-Chair Forecast 2020

One of the radio broadcasting industry's most exclusive and important annual events, known as "Radio's Financial Summit," has secured one of the most important individuals in the U.S. marketing and advertising industry as this year's Co-Chair.

Coming Soon: A Radio Network Dedicated to Sports Betting

Radio station owners in states where legalized gambling could mean big ad dollars will soon have access to what's being marketed as the first terrestrial radio network dedicated exclusively to sports betting news and information.

Five Stellar First Appointment AE Questions

"Here's a great post to share with your sales reps," says featured columnist Barrett Riddleberger. This information is also great for use as a coaching tool designed to get sales reps make the most of their first appointment with a potential buyer. "Arm them with these questions to help set them apart."

Major Marketers Up 6% on a Two-Year CAGR Basis

Standard Media Index currently expects the full U.S. ad marketplace to expand by 8% in 2019 — excluding cyclical events like the Olympics and World Cup. While major marketers are anticipated to grow 2.5%, small and medium-sized businesses will grow by nearly 14%.

‘Supersized Sales’ for QSR Chain, Thanks To Radio/TV Combo Buy

A "first-ever" radio/TV ROI study "for a major national quick service restaurant chain" commissioned by Westwood One and Cumulus Media and conducted by Nielsen shows that the use of both media positively impacted sales. Here are the details.

Fresh Insights On Hispanic Consumer Growth

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

Can ComScore Stock Stop Its Steep Slide?

A C-Suite shakeup resulted in the Feb. 28 departure of CEO Bryan Wiener, just hours after final approval of a Q&A appearing in RBR+TVBR's Spring 2019 print edition, and President Sarah Hofstetter. Since then, comScore shares have been in a free-fall. The bleeding continues.
People watching TV

Do Ratings Matter to Advertisers?

In an annual ratings report recently released by MoffettNathanson, the Wall Street financial house discussed the increased importance of live linear TV. "We believe TV ad spend will remain relatively stable, as long as TV offers a special value proposition to advertisers."

At Liberty To Invest In Spot Cable

For the week ending June 2, an insurance brand topped all other advertisers who opted to use Spot Cable as a way to best connect with consumers. What other brands are actively using Spot Cable? Media Monitors has the answer.

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