Adbiz

Of the advertisers that believe Spot Radio is a strong way to build sales and retain customers, parts and accessories retailer AutoZone has demonstrated prowess as a believer in AM and FM. As such, it gains a strong position in the latest Media Monitors Spot Ten Radio report.

Do you struggle asking good questions when interviewing sales reps? That's a question expert sales trainer Barrett Riddleberger wants you to think about, and answer as best as possible. How so? He presents 10 "powerful questions to transform your hiring process."

The Clio Awards, an international awards competition for the creative business, has announced the winners of the 2019 Gold, Silver, Bronze and Shortlist Clio Awards. This cycle, the 14 Clio juries reviewed thousands of submissions in film, design, print, out of home and ultimately awarded just over 500 trophies.

GroupM Global President of Business Intelligence Brian Wieser took a gander at the global economy compared to personal consumption expenditures. His report suggests year-over-year growth trends for some key economic variables are declining. What could this mean for media ad dollars?

Thanks to a new pact, Cox Media Group is now using its "broadcast attribution" software within its Cox Analytics services. What does this do? Cox says it can now quantify increases in web traffic due to radio ads across CMG's network and highlights ad- dollar efficiency.

Yes, GEICO and The Home Depot are huge users of radio. But, GEICO is also a big user of spot cable. In fact, it puts all other brands -- including a category competitor -- in the dust.

In this Media Information Bureau column, an AEI adjunct scholar believes there is "some merit" in the FCC collecting data on internet usage factors, including those required to calculate "breadth and depth measures," and to assist policy, antitrust, and business decision-making.

"Effective communication skill means connecting with the other person in a way that invites them to offer you valuable information as well as willingly receive what you say," notes sales training expert Barrett Riddleberger. In this column, he asks readers to determine which of four personality traits they believe they exhibit.

The race is on among auto dealer associations to make August a profitable one. To lure potential buyers and/or lessees, spot television is being used in a big way. Five of the 10 slots on the latest Media Monitors Spot Ten TV report are from automotive brands.

The quick-service restaurant category continues to power up Spot Cable, according to the latest report from Media Monitors. For the week ending August 25, one fast food chain in particular is running away with it -- just not to the border anymore.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. That’s the finding of an analysis conducted by global location intelligence company of 500 million digital location targeted impressions delivered in the U.S. and United Kingdom January to June 2019.

You only get one first appointment with a prospect. Here's some great advice from expert sales training coach Barrett Riddleberger on how to never waste one again. Five questions, and his answers, could provide great learning for your entire media organization.

Here's a bit of news that should energize every broadcast media sales executive in America: Target Corp. hit it out of the ballpark in the second quarter, with strong earnings and an improved outlook for the second half of 2019. Investors cheered, sending Target up nearly 21%.

"Love it or hate it, this is the chart that gets the most attention every year," says noted local advertising analyst Gordon Borrell. "It's basically a barometer indicating where it's going to be sunny, cloudy, or stormy in the local advertising world."

Global digital advertising technology company Amobee has launched what it calls "a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns."