Online Video Advertising: A Bigger Threat Than The ‘GAFAN’ Gang?

New data from Omdia suggest Facebook parent Meta and Alphabet's YouTube aren't the leading challenges to broadcast and cable TV as 2023 awaits. Instead, it is Tik Tok — a big hit music influencer that some in Washington, D.C., want to ban for its supposed ties to the Chinese government in Beijing.
Wall Street / Trading Floor

S&P Economic Outlook Sees The U.S. Tipping Toward Recession

Continued high prices through most of next year and the Fed's decision to aggressively raise rates are leading households to pull back on spending and businesses to cut costs in response to slowing demand. That's the conclusion of an analysis released Monday by S&P Global Ratings.
Rosemary Ravinal

Command Attention by Standing in the Right Spot

One of the most powerful tools for optimal interaction with your audience is body language, says "Zoom expert" and veteran public relations professional Rosemary Ravinal. "Where you place your body either prioritizes YOU or makes your PowerPoint the star of the presentation," she says. Even if you think PowerPoints are a thing of the past, Ravinal's advice is worth heeding.

What Key Findings Can Be Found In The Q3 ‘Share of Ear’ Report?

Edison Research’s quarterly “Share of Ear” study, an examination of time spent with audio in America, has been digested by the Cumulus Media and Westwood One Audio Active Group. Now that the third quarter 2022 release is out, what are the key findings from the latest report?

Omnicom First To Integrate TelevisaUnivision’s Hispanic HH Data Graph

Omnicom Media Group (OMG) will be the first agency partner to leverage TelevisaUnivision's Hispanic household data graph for its brands — a move the Spanish-language media giant believes will expand "reach and resonance" with U.S. Hispanics.
Albert Rodriguez

SBS President/COO Gets AAF Induction

It's an honor that singles out Albert Rodriguez for his leadership abilities in the field of technology and advertising. "Throughout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues," the AAF said.
Rosemary Ravinal

Four Words To Avoid When You Speak

Being clear and concise are hallmarks of leadership communication says "Zoom expert" and veteran public relations executive Rosemary Ravinal.  In this latest column, Ravinal offers a video lesson on what four common words should only be used with caution.
Bob Liodice, CEO of the Association of National Advertising

Influencer Marketing: A Big Part of the Marketers’ New Path

"We have to pursue a different path."  That's the viewpoint of Bob Liodice, CEO of the Association of National Advertisers (ANA), speaking at Forecast 2023 on Wednesday. While marketers are taking inclusivity and diversity and making it front and center, what can broadcast radio and TV glean from the ANA's CMO-endorsed Growth Agenda?
Veritonic Founder and CEO Scott Simonelli

Connecting Audio Ads With Out-Of-Home Audiences

With holiday season already here, based on the amount of all-Christmas radio stations around the U.S. and holiday goods at retailers, how can one better understand how brands can build a more cost-effective audio strategy to reach On-the-Go Families between now and the end of the year? Scott Simonelli of Veritonic has some ideas to share.

Marketron REV Platform Gets Enhancements

The broadcast industry technology provider says two new features "are crucial" for TV and radio broadcasters when working with agency and local direct advertisers. "These advancements help organizations eliminate manual data re-entry that can lead to errors, freeing up their teams to focus on revenue-generating activities," Marketron says.

Forecast 2023 Is Wednesday. It WILL Sell Out

As of Monday, just three seats were available for Forecast 2023, the broadcast media industry's most prestigious leadership conference. Don't miss out on attending this VIP, no-outside-press event on Wednesday, November 16 at the Harvard Club in New York. Who's going to be there?

A NTR Opportunity For Radio: Visitor Info Dollars

Looking for a new way to bring additional revenue to your radio stations? Are your broadcast media properties in an area that is heavily reliant on tourists? Perhaps Pacific Media Group's brand-new partnership with the Hawaiʻi Visitors and Convention Bureau is something worthy of replication.
Rosemary Ravinal

Rethinking The Network Essential: The Business Card

One of the biggest changes seen with post-COVID networking and business conference interaction involves business cards. Some used new technology to make their cards stand out — and make these professionals noticed. It's perfect business intelligence for those attending next week's Forecast conference in New York and other big events in 2023, courtesy of Rosemary Ravinal.

The InFOCUS Podcast: Michelle Chong, Fitzco

Michelle Chong, Group Director of Planning at Fitzco, addresses the challenges in cross-platform marketing and how one should approach planning a campaign with cross-platform marketing in this latest InFOCUS Podcast, presented by dot.FM and hosted by Adam R Jacobson. LISTEN HERE
Pile of Money

Economy To Impact 2023 Business plans for Marketers

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023. WARC’s Marketer’s Toolkit 2023: Global Trends Report, released today, offers a deep dive into the subject.