Adbiz

The Radio Advertising Bureau is bringing to life a new training certification program tailored to content creators in broadcast radio and audio. The course is built upon RAB’s certified Radio Marketing Consulting course, the organization to be led by Mike Hulvey said.

PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

What Hispanic radio needs to know about growing their share of the market with agencies and where the opportunities and the challenges lie remains integral to achieving ROI growth and combating those pesky "macroeconomic headwinds." Learn about the fresh opportunities that could be awaiting you at the 2024 Hispanic Radio Conference.

In an age where people in broadcast media, depending on their roles, can work from anywhere there is an internet connection, Resume Builder has uncovered an intriguing desire among those in the overall workforce: they want a hybrid work environment, at the very least.

GenAI and game engines are transforming content creation and production in the TV industry, Yet, activism is also growing in the media sector, with the industry facing pressure from activist shareholders and writers’ strikes protesting streaming royalties and new technologies. These are some of the key findings in Arthur D. Little’s State Of The Media Market 2024 report, an annual analysis of the global trends impacting the media, sports, and entertainment sectors.

The media and advertising landscape is in its next phase of its evolution as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation. Yet, one obstacle stands out.

Mentoring and Inspiring Women in Radio Inc., the non-profit organization dedicated to the advancement of female leadership in radio broadcasting, has revealed who has been select as the recipient of its inaugural "Impact Award." The honor goes to the retiring RAB President/CEO.

The right words carefully chosen and said at the right time can make a world of difference when you want to make meaningful connections, says public speaking coach Rosemary Ravinal. "Certain phrases have immense power to influence others, diffuse tension, and open lines of honest communication," she says.

Marketron’s third-party digital advertising technology has now processed more than $400 million in local digital advertising revenue since the company debuted these capabilities in 2020.

Veteran journalist Jim Avila in mid-March played a key role in a two-day series called “48 Hours on the Border” — a collaboration between the national network and teams of reporters at Scripps affiliates in four markets. Avila shares his story behind the project in the InFOCUS Podcast, presented by dot.fm.

From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. That's the topline finding from a new Census Bureau report that could greatly benefit broadcast radio and television station owners, given the long-term opportunities from targeting multicultural consumers.

As Paul LeFort settles in to his new role as the head of local TV sales at Nielsen, he spoke with RBR+TVBR to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, and touched on measurement accuracy in this all-new InFOCUS Podcast, presented by dot.fm.

The highly coveted Medallas de Cortez are the only in the U.S. focused on Hispanic radio broadcasting, and this year's winners will be honored at the 15th annual Hispanic Radio Conference. Don't wait: Nominations are accepted only through Friday.

"The connection between feng shui and public speaking lies in the profound impact that your surroundings can have on your mindset, confidence, and ability to communicate effectively," PR veteran and public speaking pro Rosemary Ravinal shares in this new column.

Connected home and TV company VIZIO has widened its partnership with ad intelligence company AdImpact through the licensing of its proprietary ad catalog ahead of the upcoming political season. This, says VIZIO, builds on AdImpact's multi-year agreement to leverage VIZIO Inscape’s ACR data and nationally representative panel (NRP).