What are local advertisers buying? How is that changing, thanks to the rise of local digital media solutions? Do broadcast media and print media hold the same value with local businesses as they did a year ago, or a decade ago? Answers to these questions will come on Tuesday in a MFM Distance Learning Webinar.
Here's some competitive data for radio that's ripe for discussion in the sales office and corporate C-Suite. Equally, TV broadcasting companies may wish to take notes on a new competitor that could be encroaching on its bread and butter: local TV spots. A majority of small businesses had produced a video in the last 12 months. Said video didn't appear on TV or a radio station's social media page.
If you're in the smallest of Nielsen Audio-rated markets, or in a city where there are no ratings, attracting listeners — and advertising — has its challenges. But, what if you're serving a unique audience you can "own"? Spanish-language radio stations have emerged in that role, and in the first of a regular series of podcasts designed to educate and inform the media industry on the power of Hispanic radio, RBR+TVBR Editor-in-Chief Adam R Jacobson takes seven minutes to learn how Tomás Martinez, owner and CEO of Solmart Media, has developed a cluster of stations in a rural portion of Southwest Florida by targeting Latinos with no other local media choices.
If you have a sales rep (or sales team) that is not hitting their quota, this Media Information Bureau column from regular contributor Barrett Riddleberger is just for you. Anytime you have an underperforming sales rep, there is always a reason. The goal of the C-Suite? Find the source of the problem and remedy it, even if it involves the top executives.
In an earlier column, featured Media Information Bureau columnist Kelly Orchard proposed a diagnosis about radio people suffering from “adjustment disorder,” a treatable condition that in most cases is a short-term concern. "Keeping a positive attitude in a negative world is challenging!," Orchard notes. "But, those of us who are on the path to shake things up and make a difference consider those negatives new opportunities to grow." Now, Orchard suggests that in order to grow successfully, one must introduce methods in company culture, and properly adjust or adopt them to engage and encourage teams.
Want further proof that the future of national television advertising spending will be dependent on growth of interactive, video on demand (VOD) and the addressable advertising solutions that ATSC 3.0 "next gen" digital transmissions promise? Look no further than the latest report from MediaVillage and noted media ecologist Jack Myers, who forecasts an increase in annual national TV ad spend between 2017 and 2020 of $5 billion. But, a magnified look reveals some major trouble spots for cable and satellite TV, and some challenges for broadcast TV.
When it came time for a Unilever health and beauty brand's latest advertising efforts to take flight, it opted to use cable TV spots to build awareness — and sales. As a result, Dove is now a top 5 brand at cable, the latest Media Monitors Spot Ten Cable report shows.
Whether its a new ride just in time for spring, or the quest for healthy and beautiful skin as the cold wintry weather slowly recedes, brands are taking to spot television to attract consumers. While two auto dealer associations can be found on the latest Media Monitors Spot Ten TV report, the biggest mover is a brand known around the world owned by Johnson & Johnson.
There's a new battle for spot supremacy at the radio stations tracked by Media Monitors. According to the latest Spot Ten Radio report, Walgreens is now being challenged with a big bump in activity from its largest national competitor.
How important is your station's digital and/or social presence? Nearly 280 million people, or 85% of the U.S. population, will go online at least once a month in 2018. That stunning takeaway comes from the latest look at U.S. digital media users by eMarketer. In just four years, the number of users will climb to nearly 300 million.
University of Alabama Athletics and its multimedia rights holder, Learfield, have announced a five-year agreement with SummitMedia to become the official radio home of the Crimson Tide Sports Network in Birmingham.
Believe it or not, TV went digital a long time ago. This is why so many U.S. homes have TV set-top boxes and there exists a plethora of over-the-air broadcast sub-channels. It is also the reason The Nielsen Company had to change the basis of its TV-measurement system from tuner frequencies to network codes embedded in program content. The digital TV discussed today is a bit different from those early days, thanks to "over-the-top" (OTT) apps. What does this mean for broadcast TV, and what does it mean for advertisers? Guest Media Information Bureau columnist Ed DeNicola, Head of Television for Cambridge Analytica, chimes in on the subject.
If you're a resident of Texas or of the Sunshine State, you're very familiar with the furniture store chains that are highly active users of spot television. One of these big brands has just launched a new campaign, and it has landed them on the latest Media Monitors Spot Ten TV report.
Until the end of the 2017, one big retailer was "at the corner of happy and healthy." That's no longer the case, and to help spread the word there's a new campaign that's been launched. It involves radio, and it has landed this well-known chain on the latest Media Monitors Spot Ten Radio report.
For 25 years, RZA has become a name synonymous with hip-hop, film scores, and music production. Now, Nielsen Rhiza seeks to be the first thought of media companies seeking a web-based, media sales and planning platform. One big TV station owner is boosting Nielsen's efforts to meeting that task.