Adbiz

Sports viewership is up, and it's rising fastest among younger fans. Hub Entertainment Research's latest wave of “Evolution of Sports – What’s the Score?” has all of the details.

With the Trump Administration and Canada's PM, Mark Carney, dancing a tariff tango, some may wonder if the resulting effects will include, to some extent, a pullback on advertising commitments across North America. Not at all, a newly released global ad forecast from Madison & Wall shows.

New capabilities from Comscore AI Intelligence have been brought to market, and the company seeking to provide consumer data and consumption insights believes this can offer brands and publishers the ability to measure sponsored chat-based advertising and establish its impact on digital traffic, engagement, and consumer behavior.

Consolidation, public interest, enforcement priorities, and advertising regulations are all among the policy fights that will shape the industry's 2027. The people steering those fights for the NAB, FOX, and Salem Media are bringing the inside view to New York City at Forecast 2027.

In the coming years, media historians may look back at 2025 as the year Canadian radio and television growth prospects permanently fell behind those of online services. A newly released report from the CRTC offers the clearest illustration yet of just how broadcast media's challenges now stretch to digital encroachment.

For Gen Alpha, back-to-school has become more than a shopping season. It’s an identity moment. For brands, this represents an opportunity to move beyond transactional marketing and create experiences that invite personalization, participation, and authentic cultural connection. Broadcast media opportunities abound.

An independent broadcast intelligence and research organization specializing in market analysis, ownership intelligence, acquisition research, geospatial mapping, strategic planning, and broadcast industry reporting has forged a "strategic collaboration" with a radio and tower brokerage run by the son of the late media broker who he named after.

One of the most important lessons public speaking coach Rosemary Ravinal teaches her coaching clients is "deceptively simple": Effective communication has architecture. "Whether you're answering a question in a meeting, making an argument, or speaking to the media, structure helps your audience follow your thinking and remember it."

The global retail media market's ad investment projections are forecast to surpass $200 billion in 2026 and reach $223.4 billion by 2027. However, newly released data from WARC Media show growth is slowing and heading into the single digits. The U.S. appears to be exempt from this worldwide review of ad activity trends.

Upfront advertising activity still matters a lot. And, that's what concerns Brian Wieser of Madison & Wall. Before the 2026-2027 Upfronts began, his firm expected linear TV upfront volumes to decline by 4.4%. As the summer progressed, it appeared that the market was "somewhat weaker" than initially expected. 

As AdLarge's VP of Ad Partnerships, the organization gains an individual whose resume includes roles at Scripps Networks, Discovery, and the National Hockey League — an individual lauded for "an extensive track record of developing brand partnerships and integrated sponsorship programs."

Los Angeles-headquartered entertainment technology company and studio Cineverse's VAUDIO takes an advertiser's existing podcast, radio or streaming-audio commercial, adds the visuals required for television, and can activate the campaign across connected TV  inventory without requiring a traditional video shoot.

A pair of privately owned radio stations serving communities to the west of Fort Bragg, N.C., in the Sandhills region are the latest to sign on for digital advertising white label services offered by Townsquare Media through its Townsquare Ignite segment.

The audience was massive, the cultural relevance undeniable, and the pressure on brands to participate intense. Now that the 2026 FIFA World Cup has ended, media companies are confronting a troubling possibility: many advertisers may have already spent most of their 2026 media budgets, HispanicAd's Gene Bryan worries.

For some in broadcast media, professional voice cloning powered by advanced AI technology is of keen interest. For the President of Oink Ink, it is a new business endeavor he hopes radio broadcasting companies will consider for their stations.