America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors. A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing, to comment.
The newly inked deal sees the two companies agree to a multi-year renewal of their partnership efforts, which already includes exclusive advertising sales representation for SoCast’s barter inventory, affiliate marketing of SoCast’s 'Digital Playbook' and the provision of web content by United Stations for some of SoCast’s clients.
DoubleVerify, a software platform used for digital media measurement, data and analytics, has released a new product that offers what it calls "holistic campaign quality measurement and maximum brand protection across all video environments."
It's been weeks since the Media Monitors Spot Ten TV reports featured more than one auto dealer association-funded campaign. For the week ending November 22, two dealer associations pumped up their pre-holiday ad activity.
GEICO may be the most omnipresent brand when it comes to spot TV, spot cable and spot radio, given its investment across all three media. However, at spot radio, it is dwarfed in play count by The Home Depot -- and, by a two-to-one margin.
There's a new leader atop the Media Monitors Spot Ten Cable report, and it's a quick-service restaurant chain that's propelled itself past perennial spot leader GEICO to take the lead in the latest report from the iHeartMedia-owned ad detection service.
Consumer packaged goods spending jumped 27% year-over-year in October, the largest year-over-year percentage increase since April and up a strong 9% over September 2020.
Group M Global President of Business Intelligence Brian Wieser is considered by some to be “Madison Avenue’s de facto chief economist.” Wieser is one of many standout speakers participating Dec. 8 in the second of the two-day Forecast 2021 LIVE virtual conference. Here, he offers a prognostication for "predictable change" for the U.S. once Joe Biden is President.
Data from broadcast advertising attribution and analytics tool developer AnalyticOwl will become the latest benefit to members of the fledgling Independent Broadcasters Association (IBA), thanks to an agreement announced Wednesday by the New Jersey-based technology firm.
The local and regional advertiser-focused Connected TV/OTT platform launched by TEGNA in 2016 has been given the TAG Certified Against Fraud Seal, becoming the first "local OTT platform" to earn it from the Trustworthy Accountability Group, or TAG.
Media platform SRDS has two big new additions to its C-Suite, as the "industry standard for media planning and buying" welcomes a new President, and a new Global Chief Technology Officer.
With the start of the virtual 2020 ANA Multicultural Marketing & Diversity Conference, which began Tuesday with strong sessions from Procter & Gamble Chief Brand Officer Marc Pritchard and Nestlé U.S. CMO Alicia Enciso, the ANA released a new diversity report that paints a sober picture of just how lacking diversity remains in the U.S. marketing industry.
Data connectivity platform LiveRamp and Kinetiq, which bills itself as "a scalable solution to unify paid, earned and owned TV impressions at the household level," have partnered up to "streamline measurement of all TV ad exposures across traditionally siloed channels."
Forecast takes it a step beyond numbers and inside sources, including insights and analyses from outside experts to deliver a broader, more objective big picture view. Here's what we'll be talking about and whose sharing their perspectives this year at Forecast LIVE!
Take a glimpse of the latest Spot Ten Cable report from Media Monitors and you'll find a familiar brand at the top of the list -- again. But, the No. 2 advertiser at Spot Cable isn't that far behind, and shows the particular strength of the Quick-Service Restaurant category in the week ending Nov. 15.