Ahead of a busy Memorial Day holiday, our Editor-in-Chief went to his local mall -- the biggest tourist destination in Florida. The specialty stores had practically no foot traffic. But, there were shoppers in the mall. They were patronizing some active users of broadcast media advertising. This reinforces a report this week from eMarketer sharing data worthy of your time.
Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.
To help ignite sales ahead of the Memorial Day weekend, several dealer associations opened their checkbooks and greatly expanded their spot TV activity. As a result, a Detroit brand is the No. 1 automaker using TV in the latest Spot Ten TV report from Media Monitors.
In New York, you'll find them under the venerable Duane Reade name. Elsewhere across the U.S., you know them as Walgreens. The drug store chain competes heavily against Rite-Aid and CVS/Pharmacy across much of the U.S. But, Walgreens is the clear leader when it comes to using radio to target consumers.
Is there a fast-food war brewing? Perhaps there's a small one afoot, given the latest Spot Ten Cable report from Media Monitors. The Golden Arches have just been trumped by its biggest burger competitor, and a chain that's best-known for its variations of Tex-Mex fare.
For those media executives who were worried about advertising trends in 2017 and in 2018, you may not yet breathe a sigh of relief. The "Wordsmith of Wall Street," Pivotal Research Group's Brian Wieser, says things are on pace for a 2018 that's growing faster than previously expected -- continuing the unexpected strength seen last year for ad dollars. Is TV left out of the growth?
What is being hailed as "the first fully-digital attribution service for broadcast radio that will transform the way advertisers plan, buy and measure their audio campaigns to better optimize the unparalleled reach of radio" has been launched by the nation's No. 1 radio broadcasting company.
The Scottsdale, Ariz.-based broadcast technology and national sales solutions company providing services to ABC Radio, CBS News Radio, professional and collegiate sports organizations and two state news networks has added a pair of Network Audio Sales Managers to its ranks.
One of the nation's top Greek yogurt brands has selected the Nielsen Data Management Platform (DMP) to power its cross-screen media campaigns across connected TV (CTV), online video and programmatic channels.
A quick glance at the latest Spot Ten Radio report from Media Monitors may provide some solace to radio industry sales executives who may fret over the in-and-out nature of some of their leading clients. With more than 60,000 plays measured by Media Monitors is an advertising stalwart that is again No. 1.
There are some big moves on the Media Monitors Spot Ten Cable report, and one involves a company that also takes a big leap on the Spot Ten TV report for the week ending May 13. The brand is none other than the Golden Arches.
Sneezing and wheezing your way through Spring? You're not alone, and the brand that tops the latest Media Monitors Spot Ten TV report is well aware of the allergies and hay fever many across the U.S. are experiencing this month, given its investment in spots.
As more participate and contribute to social media, consumers are getting savvier by the day. As such, the company that thrives in this extreme vetting environment are the ones who boast salesmen who do not actually sell. Does this describe your broadcast media company's best clients?
In July 2008, Natalie Swed Stone, U.S. Director of National Audio at OMD chatted with RBR+TVBR to discuss solutions-based issues and problems for the radio industry. Stone touched on such subjects as free ad-supported options for satellite radio, the PPM and networking HD Radio multicasts. One decade on, we revisit Stone's interview to see where the radio industry has gone, and if what was predicted and advised came to fruition today.
Four years after exiting TVB for the top strategy and analytics role at the national media rep firm, Stacey Schulman has ascended to the CMO position. She began her career nearly 30 years ago at Katz — Katz Television, that is.