Radio Needs To Chase These Dollars

Our editor-in-chief believes there's a big opportunity for Radio to significantly boost its ad revenue while gaining ground against local digital media's ad revenue conquest. It involves WPP and one of the world's biggest advertisers, by dollars allocated to all kinds of media.

The Most Common ‘Noncompliant’ Alternative Inspection Finds

Here's a most helpful column from featured Media Information Bureau columnist Ken Benner focused on what he believes, through countless alternative FCC inspections of broadcast media properties, are the most common items found to be non-compliant.

Media C-Suiters Beware: You’re The Next Cybercrime Target

A ransomware attack impacted Urban One's Q1 earnings. In early April, a ransomware attack crippled Townsquare Media's Shreveport, La., cluster. Think that's a problem? What would happen if your entire C-Suite computer network was held captive by a cybercrime syndicate?

Thoughts From Boston On Radio’s 100 Years

Believe it or not, radio will soon be celebrating its Centennial. In November 1920, KDKA-AM became the first station in the U.S. to receive a broadcast license. Many remembrances will likely be seen over the next 12 months. Today, we turn to Clark Smidt, who waxes nostalgic. 

Sound Off: Video Viewers Seek Captions For Muted Public Use

Verizon Media teamed with Publicis Media for a newly released study that examines the relationship between video viewing, sound and captions.Their key finding: as more consumers watch video on-the-go and in public, video audio is becoming secondary. 

‘Regulatory Humility’: The Pai Commission Explained

"An excellent speech" was delivered Wednesday at the Media Institute's Communication Forum Luncheon by FCC General Counsel Tom Johnson. That, at least, was the opinion of FCC Chairman Ajit Pai, who praised Johnson for touching on everything from weddings to FM radio.

OTA TV Viewing: Found In Nearly 1 in 4 Broadband Homes

If you think we're in the midst of an "audio renaissance," could broadcast TV's big comeback be unfolding, too?New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.

‘Thousands Of New Advertisers’ Are Using TV

Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.

How Many Social Media Platforms Do Your Consumers Use?

Just-released research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.

An FCC Chairman’s 20th Anniversary Salute To WiFi

Who knew in 2008 that wireless internet technology would be an essential way of life for millions of Americans? WiFi is now two decades old, and FCC Chairman Ajit Pai remarked on WiFi's past, present and future on Tuesday at the Wi-Fi World Congress 2019 in Northern Virginia.

How Marketers Can Better Their Positions With ‘Dominant Media Owners’

Digital platforms and TV networks often appear to be “must-buy” solutions for marketers.  But, as Group M Global President of Business Intelligence Brian Wieser notes, "In the face of a difficult negotiation or displeasure with the actions taken by a commercial partner, one party may feel they have no alternative but to proceed with a transaction." Wieser says he sees this play out in the TV business.

Local Business Size Sets The Tone For Local Ad Buying

The size of local businesses determines their ad buying power. That's the conclusion from the newly released U.S. SAM Survey of Advertising and Marketing from BIA Advisory Services.

NAB Hears Coalition For Transparency Concerns

"I never thought we’d see the day the pleadings of [my group] would ever be addressed by the NAB, despite my many years of pleading for its assistance," featured columnist Ken Benner writes."You have got to see this to believe it!" he exclaims. What's he so excited about?

So, About That Disney ‘Lifeboat’ Two Analysts Worry About …

MoffettNathanson's senior analysts describe the planned suite of direct-to-consumer services from The Walt Disney Co. a “lifeboat.” With Q1 cord-cutting results now in the books, it may still be too early to abandon ship … but it’s not too early to put on the lifejackets, they say.

Brian Wieser: ‘Digital Deceleration Deciphered’

Noted financial analyst Brian Wieser wants to know why Google parent Alphabet’s revenue growth decelerated. It recorded its lowest rate of annual advertising revenue growth in several years during Q1. This could be of keen interest to broadcast media C-Suite leaders.

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