A Hoosier ‘Star’ Shines In A Now-Fully Developed DMA

Since 2014, a newly formed entity has successfully launched five HD network affiliates in the smallest of markets across the U.S. As a result, NBC, FOX and CBS stations are now present in what had been some of the few remaining DMAs that didn’t have the full compliment of Big Four network carriage. The most recent market where local affiliates debuted under this company's leadership is Lafayette, Ind. Now, it can fully reap the benefits of their efforts, as the last Indianapolis-based stations to be found on local Comcast channel lineups are poised to disappear.

Is ‘Fake Video’ A Bigger Headline Than ‘Fake News’?

In this guest Media Information Bureau column, Tribe Pictures CEO and Creative Director Vern Oakley discusses how "fake news" is old news and why "fake video" is the new threat — thanks to emerging technology that will allow the manufacturing of authentic-looking video your staff may not be able to flag as phony. Reading this could very well keep your stations' integrity in check.

On the Rise: Steady Growth For Smart Speakers, Podcasts

The 2018 Infinite Dial Study by Edison Research and Triton Digital, unveiled Thursday, offers radio industry professionals the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption. What's the biggest takeaway from the latest report from Edison and Triton? The two most talked-about sectors in audio today—podcasting and Smart Speakers—post significant gains in this year’s study, compared to 2017.

Radio’s Tough Lesson On Brand Values

On Tuesday morning, a seismic sale of an FM radio station in the Windy City rocked the radio industry. WLUP, known as "The Loop," was sold. Many were quick to lament the loss of a station viewed as iconic. Our Editor-in-Chief sees it differently: It's a perfect example, he says, of how the radio industry fails at keeping brands meaningful. On the contrary, the company buying WLUP is an expert in creating brands with strength and lasting power.

U.S. Digital TV Proliferation:  Implications for Advertisers

Believe it or not, TV went digital a long time ago. This is why so many U.S. homes have TV set-top boxes and there exists a plethora of over-the-air broadcast sub-channels. It is also the reason The Nielsen Company had to change the basis of its TV-measurement system from tuner frequencies to network codes embedded in program content. The digital TV discussed today is a bit different from those early days, thanks to "over-the-top" (OTT) apps. What does this mean for broadcast TV, and what does it mean for advertisers? Guest Media Information Bureau columnist Ed DeNicola, Head of Television for Cambridge Analytica, chimes in on the subject.

A Call For Simplifying FCC Regulations

Without addressing the massive, costly, and unnecessarily complex FCC broadcasting regulations, hundreds of additional radio, television stations and translators will soon be silent. That's the opening salvo from the latest column from featured Media Information Bureau columnist Ken Benner. In his view, most of the Commission's "complexification" has resulted in regulation that "in no way serve 'the public interest, convenience and necessity' — the creed of the FCC."
People watching TV

How Many Millions Of Homes Are Paying For SVOD?

A new global study on who is paying for streaming video services shows the U.S. and Canada far and away the leading nations where "OTT" is eating away at cable TV. Here's a look at how many households are paying for these services, and what the worldwide SVOD outlook is for the next five years.

Seven More Qualities Of A Great Sales Coach

Frequent Media Information Bureau contributor Barrett Riddleberger enjoyed such a strong response from his last column on the top qualities that make a terrific sales coach that he's gone back to his laptop and pounded out another column. Without further ado, here are seven additional traits of a top sales coach, as noted by Riddleberger, an expert sales coach in his own right.

Is Radio Silence A Contributor To Democracy’s ‘Decline’?

As featured Media Information Bureau columnist Ken Benner on February 17 prepared the first draft of this latest column, he was fielding panic calls and e-mails from frustrated broadcast licensees attempting to file their FCC biennial ownership reports after being warned of substantial fines for failing to do so. Benner attempted to access the appropriate FCC database, mimicking what these licenses had experienced. He quickly realized their frustration.

The Heart Of Radio … Still Beating, As Fads Fade

Seeking balance is critical in today’s hectic and chaotic life. Media Information Bureau contributor Kelly Orchard, M.A. LMFT spent years in a cycle of chaos of her own making ... until she was forced to stop due to a health crisis. This led Orchard to find a new purpose in teaching and guiding others to slow down and enjoy the journey. In her latest column, Orchard shares her thoughts about the power of radio, and how one song from Huey Lewis + The News triggered a flood of inspiration.

How People-Based Marketing Is Driving Change

Marketers are searching for ways to solve these challenges, and are increasingly finding the answer in people-based marketing. As radio and TV stations seek to capture consumers via smartphones and social media more than ever before, a newly released report from Viant could provide valuable insights as to best practices in digital consumer delivery.

‘Beyond The Handset’: What Tech Advances May Mean For Broadcast Media

Over recent years, smartphone innovation has slowed. Developments from major vendors have trickled in, with refinement of functionality being brought to handsets, rather than leaps of innovation. Smartphones have no sign of disappearing; they remain one of the most widely used devices. However, there is certainly a lull in terms of market growth and buzz surrounding the products. What does this mean for broadcast media, given the voluntary rollout of the Next Gen broadcast TV standard and the push for FM chips in all smartphones, including those running on iOS systems? 

Black Dollars Matter: The Sales Impact of African Americans

Throughout 2017, popular brands witnessed the power of "Black Twitter" and the brand impact of socially conscious Black consumers. Through social media, Black consumers have brokered a seat at the table and are demanding that brands and marketers speak to them in ways that resonate culturally and experientially—if these brands want their business. With African Americans spending $1.2 trillion annually, brands have a lot to lose, a new study from Nielsen illustrates for broadcast media professionals seeking increased ROI through a highly important consumer group.

RBR+TVBR ENCORE: Unilever’s Safe Choice Is Radio

There's been a ton of press in the last week about Unilever, and how it's very concerned about the safety of its brand messages in digital venues including YouTube and Facebook. Our editor-in-chief has something to say to them, and by popular demand we're sharing it again with you as a Presidents' Day bonus: Radio is your safe place for your brand messages and the strong ROI growth you've been fretting about in the digital world.

‘Alternative’ Advice For A Non-Compliant Mom n’ Pop Station

For those of you who truly enjoy researching, learning, writing and exposing serious questionable conduct by parties in power, the most difficult thing we face is deciding, from among hundreds of topics, the subject for a column. For Media Information Bureau featured columnist Ken Benner, there's a specific criteria that is followed. This includes responding to requests from readers in a potential bind with the FCC. That's exactly what Benner has done in his latest exclusive offering to RBR+TVBR Members.

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