‘Survival Strategies’ For Radio Advertisers

Eric Rhoads, founder of Radio Ink and Chairman of Streamline Publishing's Radio + Television Business Report, has recorded a podcast with marketing guru Jay Abraham expressly designed for radio industry executives and sales professionals to share with clients. Click here for 20 minutes that could positively change your station, and a local business' fortunes.

Ways To Help Reduce Stress While Working From Home

Given the myriad challenges many in broadcast media have been faced with due to the novel coronavirus, we are pleased to share the many ways the late Irwin Pollack believed one could best deal with tension, strain and pressure in challenging times.

Local TV News: The Info Medium Of Choice In COVID-19 Times

As concerns and restrictions around the novel coronavirus heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities. While the U.S. began to experience the impact later than other parts of the world, a recent Nielsen analysis highlights a notable spike in local news viewing.

‘You’ll Never Walk Alone’ … But Will Radio Be There?

In this RBR+TVBR Observation, our Editor-in-Chief hails a show of unity among radio stations in Europe and Great Britain seen Friday morning — a move designed to lift listener morale as millions of radio consumers have shifted their usual routines, and social lives -- to help combat the further spread of the coronavirus. He also asks why U.S. radio broadcasters haven't done the same.

Can Esports Fill the Gap Left by Sport Fixture Disruption?

The worldwide coronavirus outbreak is forcing sports fans to stay at home, leading consumers to be in more desperate need of entertainment content during quarantines. With broadcasting scheduling being left practically barren, an opportunity arises for fans to view digital allegories of their favorite sports, says Futuresource Consulting. They say it is through esports.

Five Things SMBs Can Do Now To Grow Business

Could there be some "silver linings" regarding the COVID-19 pandemic, which has led to business closures and layoffs across multiple industries? Guest columnists William Nye and Kaleigh Drew say yes, and offer suggestions on what small businesses may wish to do today to grow their business. Radio and TV GSMs may wish to take note.

Expected COVID-19 Spending Patterns, According To Nielsen

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.

A New Perspective For FCC EEO Regulations

A recent column appearing in another trade publication caught the attention of Media Information Bureau featured columnist Ken Benner. In his view, the piece "shed a whole new light of comprehension of the most egregious legislation plaguing U.S. Broadcasting defined as discrimination."
Valerie Geller

In Case of Emergency: Tips For Broadcast Media

On February 19, 2010, RBR+TVBR offered readers the first in a series of columns designed to provide radio and TV stations of all sizes the information they needed to stay prepared in a time of crisis. That time, sadly, is now. We are pleased to offer our readers this edited encore presentation of a column penned by Valerie Geller that remains highly pertinent today.

Six Smart Interview Questions For Sales Candidate Interviews

Great sales reps require a few extra interview questions. "Remember, they're interviewing you as much as you are them," notes expert sales training coach Barrett Riddleberger. In this column, Riddleberger offers some questions he suggests managers add to their list today.

Three Things That Will Shape the Future of Housing

The future of real estate will be "significantly influenced" by three of the most important consumer groups to radio and television broadcasters, according to an analysis of first names on 2018 home sales deeds.

Voice Assistants: Reshaping How America Shops

Interested in the rise of voice shopping, online marketplace OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. Here's what they found.

Benner On Washington: ‘Just Pay The FCC Fine — Or…’

Media Information Bureau featured columnist Ken Benner tells us that many, many classic examples of very questionable FCC fines, fees, forfeitures and legal expenses exist. And, apparently not even death is a defense against such charges.
Kids watching TV

Are Kids Really Engaging with Your TV Content?

New research shows that nearly 60% of children are multi-tasking while watching TV - an increase of just over half when compared to the same survey conducted six months prior. While the results indicate that TV is still the dominant platform for TV and video viewing, it raises questions around current engagement levels in a multi-platform world.

Five Great Sales Pro Role-Playing Tips

"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.

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