HD Radio: The Perfect Catalyst For Radio’s Digital Boom

An afternoon spend driving in a car with an HD Radio tuner -- a rarity for our editor-in-chief -- set his mind ablaze with ideas and inspiration. Could any of his ideas spark your stations into fully developing a potential revenue enhancer attracting ears from digital competitors?

Could Outdated FCC Documents Cost You?

Since 1997, Ken Benner has conducted thousands of alternative FCC inspections for broadcast media properties. He thought he'd had everything memorized. But, he recently decided to brush up on his skills. What he discovered absolutely stunned him.

The Next Radio License Renewal Cycle: Facts and Deadlines

By way of a Public Notice issued Friday, the Media Bureau released essential information on the upcoming 2019-2022 radio license renewal cycle. Here are all of the basics you and your entire executive team should have printed out and kept in an easily accessible place.

With College Degree, Higher Listening To Radio?

As a follow up to Deloitte’s Prediction 2019 forecast regarding the resilience of AM/FM radio, DMR/Interactive President/COO Andrew Curran engaged in a conversation with the report's author. His insights were put to words in a column penned by Curran.

Three Key Tasks To Make Successful Event-TV Spots

Successful ads during major broadcast events, such as the Super Bowl, need to meet three goals. What are they? A new analysis from Kantar provides TV industry ad sales execs with the answer.

The Set-top Box: Imperfect Tool For Multicultural Measurement

Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It’s also the only way to make sure that content choices reflect the diversity of a given station’s community.

Is Payless’ Demise A Learning Lesson For Broadcast Media?

Payless Shoe Source in February joined a long list of brands now in the "Ghostly Galleria," as it announced it is closing all of its stores as part of a Chapter 11 bankruptcy plan. Digital delivery killed the brick-and-mortar store. Should broadcast media worry?

Where OTA TV Is Strongest, And With Whom

As of May 2018, some 16 million over-the-air homes are present in the U.S. Nielsen used its data to provide deeper insights into the different types of over-the-air viewers -- and where they are most likely to reside -- in a newly released report.

Esports: The CMO’s Millennial Male Connector

Looking to connect with hard-to-reach millennial males? Esports could be the solution, and a newly released study from the Video Advertising Bureau (VAB) only cements this belief.The report, VAB notes, "is a primer on the esports category."

How FCC Concerns Prompted Angst

What is the genesis for “The Coalition For Transparency, Clarification and Simplification of Regulations pertaining to American Broadcasting”? Featured Media Information Bureau columnist Ken Benner shares all in his latest exclusive-to-RBR+TVBR column.

Bridging New Audiences and New Technologies

In this exclusive-to-RBR+TVBR commentary, Horowitz Research President Howard Horowitz shares his thoughts on "the age of media disruption" -- and the search of a new synthesis. "For what seems like an eternity, the media world is described as being disrupted, on the verge of disruption," he writes. "There is truth to this characterization."

Nationalizing 5G Is Not the Way to Beat China

Reports surfaced last week that advisers to the administration are calling for the U.S. to embrace China-style nationalization as our path to 5G. That’s like looking to Cuba as inspiration for reforming the U.S. health-care system, says FCC Commissioner Brendan Carr.

Is Every Media Outlet ‘A Winner’ Now?

After a "rollercoaster" end to 2018, the Q4 media earnings season was essentially a "snoozer" in the eyes of top Wall Street financial analyst Michael Nathanson. As his team processes its post-4Q earnings takeaways, it sees very little changes to 2019 expectations.

How to Remove Unconscious Bias in the Sales Hiring Process

The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.

In Facebook We Trust?

"Welcome to the world of trade-offs," writes James Pethokoukis. "Facebook is the imperfect creation of one group of imperfect humans used by other imperfect humans -- lots of them." But, the American Enterprise Institute columnist and policy analyst writes, that doesn’t have to be the end of story.

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