How many times have you had to endure that one commercial when accessing an audio stream on a popular app? For our editor-in-chief, its in the thousands, thanks to Volvo and TuneIn. That said, the spot recall is 100%. What about the advertisers using radio during a long holiday weekend? Um ...
Understanding "the contextual affinities and nuances" of every radio market in the U.S. is key to connecting with listeners "in a mindset that matters." Yet, it is not a radio group but SiriusXM-owned Pandora that is telling potential marketers and advertising clients key facts about listeners in markets of all sizes. It's just another slap in the face of an industry that still doesn't get it, our editor-in-chief opines.
High turnover. Low sales. Unmet quotas. Disloyalty. Pressure from executives. These are just a few of the outcomes when sales managers fail. In this Media Information Bureau installment from expert sales training coach Barrett Riddleberger, some of the reasons GSMs don't succeed are offered.
The Association of National Advertisers (ANA) has selected a prominent marketing and media executive as the first president of SeeHer, the organization's movement for gender equality in advertising, marketing, and entertainment. It's an individual with stops at L'Oreal and Colgate-Palmolive on her resume.
As we enter the 25th year of the existence of the “FCC Compliance Certification Program,” Media Information Bureau featured columnist Ken Benner argues that the program deserves "a realistic review of its history of licensee protection from massive fines, fees, forfeitures and most significantly, legal expenses."
"Don't get fooled by another sales candidate," says expert sales trainer Barrett Riddleberger. "Uncover the truth about their capacity to perform." This Media Information Bureau installment gives you the answer to what you're missing in your hiring process, he promises.
Traditional media channels will get more than half of QSRs’ spend in 2019, new research from BIA Advisory Services notes. However, most of the growth in local ad spend will come from digital media channels. Where does that leave broadcast radio and television?
While there are costs and revenue synergies to be delivered and assets to be divested, Wall Street analyst Michael Nathanson thinks that the structural pressures facing the industry will negatively weigh on ViacomCBS’s basic and premium cable networks as cord cutting and the attendant pressures likely accelerate. With that said, there is one big unresolved issue facing ViacomCBS.
If you're hiring a sales rep to prospect for leads and acquire new accounts, then don't hire this type of person, warns expert sales trainer Barrett Riddleberger. "Unfortunately, they look like a great candidate, so it's really difficult to know from just an interview," he says.
Over the past 50 years and thousands of station visits, Ken Benner has encountered the best and worst among the broadcasting industry. Past columns were focused on the premise that the most professional individual at the top of this list is one willing to share unselfishly his talent and experience with his/her colleagues, he says. "I suspect I have found the individual at the top of this list."
Among the many attendees at the 2020 Consumer Electronics Show in Las Vegas was Brian Wieser, Global President for Business Intelligence at GroupM. In this column, Wieser notes that there was no shortage of new gadgets at CES 2020. But, do any have a potentially positive -- or negative -- impact on broadcast media?
What are the major investment themes for the Internet, Media & Communications sectors investors should be aware of across 2020? Jeffrey Wlodarczak, Principal and Entertainment/Interactive Subscription Services Analyst at Wall Street firm Pivotal Research Group, has highlighted where he sees the best long and short opportunities based on these themes.
Want your star sales leader to become a better coach for the AE squad? Expert sales trainer Barrett Riddleberger has studied successful sales managers for years. This has empowered him to pen a Media Information Bureau column focused on four effective strategies that could give your reps a little more fuel to fire up their sales efforts.
A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
After years of product development and experimentation, wearable tech has started to gather pace, building an ecosystem of connected devices that is capturing the hearts and wallets of consumers. Futuresource Consulting's continuing series on top CES 2020 topics continues with this column from James Manning Smith on the "rapid acceleration of device uptake" it is seeing, resulting in a global market value of $108 billion by 2023.