A Tampa Bay-based live event broadcast production firm and its streaming-for-broadcast tech subsidiary are teaming with a veteran WFTS-28 news anchor by having her newly launched business handle all local marketing and PR services.
As of today, St. Petersburg-based CP Communications and its Red House Streaming are handing PR and marketing across the Tampa-St. Petersburg-Sarasota-Bradenton-Lakeland-Winter Haven DMA to Sarina Fazan Media and Sky Strategic Marketing.
As part of the new local marketing alliance, the Red House Streaming studios in St. Petersburg will be the home to “On The Record With Sarina Fazan,” a weekly live streamed podcast hosted by Fazan, who had been associated with The E.W. Scripps Co.-owned ABC affiliate serving the Tampa DMA from the end of 1999 through January 2019.
She launched Sarina Fazan Media in November 2019. Early career stops include roles as an anchor and reporter at WHBF-4 in Rockford, Ill., and at WWL-4 in New Orleans.
The arrangement will also see Fazan serve as a spokesperson for CP Communications.
“We created Red House Streaming as a solution for the increasing demand for digital production, and we’ve been working to introduce the service to our local area,” CP CEO Kurt Heitmann explains. “With Sarina’s reputation in the Tampa Bay market, partnering with her and the team at Sky Strategic Marketing just makes sense.”
Helping bring Fazan and CP/Red House together is its GM, Lowell Beckner.
Beckner was Director of Engineering for WFTS from March 2013-March 2017. He joined CP in 2020. “Sarina’s professionalism, love of storytelling, and passion for broadcasting make her the ideal spokesperson,” Beckner said.
While Fazan is widely recognized across the Tampa market, she’s also a familiar face nationally as an on-air contributor and producer for Investigation Discovery’s “Joe Exotic: Tigers, Lies and Cover-Up.”
CP Communications serves clients ranging from major broadcasters, sports leagues, and sports teams to event and production companies. With Red House Streaming, digital media and broadcast-quality streaming are added services.
Meanwhile, Fazan’s PR partner, Sky Strategic Marketing, was founded in 2011 by Tanya Cielo, and will collaborate with Fazan on all projects.
Dimension PR will continue to serve as CP Communications’ global PR firm for the broadcast and professional AV markets, and collaborate with the Sky Strategic Marketing team on Red House Streaming initiatives.
For more information about CP Communications and their subsidiary Red House Streaming, visit https://cpcomms.com/.