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Strategic move
for Trusty
David Trusty has been named Regional Director of Strategic Marketing for Clear Channel Radio's Louisiana-Biloxi region. He was most recently Director of Sales in Baton Rouge.

Two upped at
CC Katz Advantage
Julie Lane has been named Vice Pres/Associate Managing Director with Clear Channel Katz Advantage's Marketing Business Development team in Dallas, making her responsible for overseeing business development initiatives in the southern tier. Pamela Godfrey has been named Vice Pres/Associate Managing Director for Clear Channel Katz Advantage's Marketing Business Development team in New York, putting her in charge of business development initiatives in the New York metropolitan region.

Zepeda heads to Tucson
Andrew Zepeda, formerly of WIOG-FM Saginaw, MI, has joined Journal Broadcast Group's KZPT-FM Tucson as morning co-host, joining Meredith Teplitz.

KY station suspends three for hoax

Company wants time on
school radio stations

WFAN realigns mid-days

Meredith two-parter equals a KC double up
Meredith Corp. has announced a unique deal with Sinclair Broadcast group which will effectively give it a new TV mate for its Channel 5 CBS KCTV-TV. The new broadcast kin will be Channel 62 WB KSMO-TV. For its part, Sinclair is selling as part of its "asset rationalization program," according to President/CEO David Smith, which is designed to monetize non-core properties. Meredith will pay 26.8 million for the non-license assets of KSMO and strike up a JSA. 6.7 million remains on the table for the license should the regulatory regime change, particularly as proposed by the FCC 6/2/03. That's a total price tag of 33.5 million. KCTV VP/GM Kirk Black is looking to pull some younger viewers into the mix offered to advertisers by Meredith, and he'll look at upgrading the station's programming. "We sill seek opportunities to offer local news, sports and specials on KSMO, subject to applicable FCC rules."

Who Will Sit on the Throne?
The election -What is in it
for Broacasters?

One On One
with PHD's Patrick McNew -
The man that over sees spot
for Chrysler Group.

Engineered For Profit
'05 budgets and capital expenditures, our close up look at who's planning to buy what next year.


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RBR Observation: Hello Houston you now have a TX size PPM problem
Big time as Fran Kennish, Chairman, AAAA Media Research Committee, Senior Partner, Director of Media Research, Strategic Planning, Mediaedge:cia has fired off a message to all radio in the market and especially the hold out groups of Infinity, Cox and Radio One or anyone that are not participating in the Aribtron PPM trial. Bottom line radio people: The advertisers want the test and the hold outs are making radio look like obstructionists to progress and better ratings. In three words to the radio business with PPM and Houston hold outs - Suck It Up - and! get on board no matter what the results. Can't fix it if you don't know what is broken. Kennish email tells the whole story. Ps: This is not just a radio issue it is also a TV - PM issue called People Meter. 11/12/04 RBR #222

FCC's Adelstein may
return in package deal
Republicans in the Senate are looking to get anywhere between 80-100 names confirmed in the current lame duck session, mainly judicial nominees. The speculation is that Jonathan Adelstein's return to the FCC may be offered as a deal sweetener to get the package through before year's end. RBR observation: Some, including those of us here at RBR, have speculated that the Bush administration would look for a FCC candidate which could be used for political purposes. We thought they possibly would discuss it with the next minority leader, which at this point looks like it will be Harry Reid (R-NV). But the talk we see that at least one Republican Hill staffer thought that offering Adelstein up in exchange for 80 or so judges was more than fair. 11/12/04 RBR #222

Where are multiples these days?
Still high - - Part 1
If you've been waiting years for cash flow multiples to go down so you can go out and buy a few radio stations - - you can keep waiting. Brokers on the market's frontlines tell us that Wall Street worries about the radio business haven't hurt pricing and multiples remain at the heights where they've been since 1999. If anything, prices have firmed for smaller markets, which is where a lot of the transaction activity is these days. What's keeping prices high is a lack of inventory. Consolidators, for the most part - RBR observation: Sellers have to answer this - What do you want or what do you need to sell? Well just wait and see the forecast in January debut issue of Radio and Television Business Report - The Real Business Magazine. Sign up to Get It - Got It. -- Sign up here - 11/12/04 RBR #222

Look for Radio's morning drive
to get longer
Commute times are getting longer and longer everywhere and quite a few stations nationwide already have their morning drive talent beginning work at 5:00 am. But since Arbitron officially measures drive time as beginning at 6:00, advertisers often won't pay top rates for that first hour. People Meters: 800 of the devices deployed in Houston for the next PPM test set in Houston, TX but Arbitron is still negotiating with hold-out radio groups Infinity, Cox and Radio One. Ex. VP of Saga Communications Steve Goldstein is outgoing Council Chairman as VP of Operations for Rubber City Radio Group Nick Anthony is in. is also looking into ways to improve the look of the PPM device. Major issue with young men, age 18-24, remains a sore spot, no matter what the methodology. RBR observation: Hate us for saying this and it also applies to TV, get on with life and test the People Meters. Work with it and do the necessary work in progress. Or live with the paper diary as our world and business in radio and television are now more paperless. You are reading this observation on your computer not a paper fax. Get It? By the way, the three hold outs should suck it up and get on board no matter what the results. Can't fix it if you don't know what is broken.
11/11/04 RBR #221

LPMs welcomed at Granite
Other TV group owners may be grousing about lower ratings under Nielsen's Local People Meters, now deployed in five markets, but LPM is being greeted like manna from heaven at Granite Broadcasting as COO John Deushane told analysts that the company's KBWB-TV San Francisco is getting a boost from LPM measurement, due to its skew toward younger demos as a WB affiliate, while the big four affiliates with their heavy news orientation have been taking hits under LPM.
RBR observation: What did we say above with the Arbitron PPM? People get on with life with the People Meter. 11/11/04 RBR #221

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