RBR's Daily Morning Epaper

Volume 21, Issue 236, Jim Carnegie, Editor & Publisher

Monday Morning December 6th, 2004

Radio News®

RBR Close-Up
Clear Channel sends Hogan
Cleaning the Carpet
As RBR Exclusively reported Friday, (12/3 RBR #235). In a nutshell Kevin Gallagher, Chairman, AAAA Local TV/Radio Committee and Starcom SVP/Director of Local Investment Group isn't buying the "Less is More" initiative lock, stock and barrel. He cited: 1. Lack of Research. Currently, there is little or no research that documents either the potentially higher recall of either the first pod position, or a stand-alone "island" position. 2. Availability of First Pod Position. Our understanding is that only :30 advertisers will have the opportunity to run in the first pod position. We feel that :60 advertisers should have equal opportunity 3. Accountability / Reporting. - We've received responses and feedback including from CC Radio CEO John Hogan via email, agencies, GMs and others regarding our discovery on the stand of the 4A's.

RBR observation: The radio medium and the entire business are at a critical point of moving forward and many small issues are getting larger. It's the small things that kill 'ya. But what was small is now a biggie: Accountability, EDI, PPM, the previous needs by the clients are turning to demands on all fronts. Agencies are being held to an even stronger set of rules by the clients that are spending billions in all media. This is not a pick on CCU game but it is one they started. We end by quoting Irwin Gottlieb, CEO of Group M who forecasted the future of our media world in February this year at the 4A's conference: "Consider the long term. The agencies, the media vendors, the clients, we're all under tremendous pressure to get past short-term issues. Sure we all know what our long term strategic objectives are, it's just that for some reason the short term ones always seem to get in the way and preclude us doing anything about it. We've got to remember that it's a business that is based on accountability and complex intertwined relationships. Let me be blunt. If you are afraid of change this might be a good time to leave the business. If you choose to hang on and pursue opportunity buckle up because it's going to be a terrific ride." You will find them at least interesting inside this mornings report. | More... |

Powell takes his bully pulpit to NYT
FCC Chairman Michael Powell took to the OpEd pages of the New York Times to explain the FCC's position at ground zero in the broadcast indecency wars. He asked that people on both sides take a deep breath and try to appreciate the balancing act indecency enforcement requires. "Overheated words, however, obscure what should be an important debate over two American values that are, at times, in tension," Powell wrote. The warring values are freedom of speech and parental concerns over what their children see and hear over the airwaves.

RBR observation: Hot seats don't get much hotter than the one Powell occupies in this debate. He is seen by one extreme as a would-be national nanny; by the other as the government equivalent of Larry Flynt. The bottom line, as Powell points out, is that the FCC cannot enforce good taste, and it can't do anything about programming in safe harbor hours. A consumer's best quick defense is the dial. The most powerful is pressure on the offending program's advertisers. Kill the audience and the cash and you'll kill the indecency. Let's not take down the First Amendment with it. | More... |

More fun with radio markets
We promised to hit the topic of the new radio market definitions, and to that end, we posed a number of questions to the FCC Media Bureau. Today, we get out our magnifying glass, put on our Sherlock Holmes deerstalker hat and consider the strange case of WHFS-FM. | More... |

Kerry/Democrats were big spenders in Q3
After seeing that the Bush for President campaign was the #19 TV ad spender in Q3, with the Kerry campaign well back at #41 (12/2 RBR #234), we asked the Television Bureau of Advertising (TVB) for the full figures from both sides of the political fence. Indeed, the numbers show that the Democrats actually outspent the Republicans in spot television. During the quarter, the Bush campaign spent 32.9 million on spot TV advertising and the Republican Party a mere 68 thousand for a total still under 33 million. But Kerry got a lot more help from his party. The Democratic National Committee spent 21.4 million, which when added to the 19.7 million spent by the Kerry campaign totals over 41 million. Those figures, based on TNS Media Intelligence/CMR data, don't include any spending on spot TV by the so-called 527 groups, which operated independently of the candidates and their parties.

Tauzin gets big-time help in election bid
Billy Tauzin used to have a lot of say on Capitol Hill when it came to matters of concern to broadcasters. But he's well on the way out. But at the same time, Billy Tauzin is trying to get in - - BT III is attempting to succeed BT II in one of two Louisiana congressional races yet to be decided. And he's getting big-name help out of Washington. No less than VP Dick Cheney has been making appearances in Louisiana on behalf of Tauzin the younger and Charles Boustany. Tauzin is facing Charlie Melancon, while Boustany faces off against Willie Mount. Both races are said to be tight, according to the Associated Press. Of course, even if Tauzin does get a ticket to Washington, it will be some time before he amasses the kind of seniority one needs to wield the same size stick brandished by his famous father.

:60s vs. :30s: The pros and cons of
"shortening the standard" - - Part 5
As Clear Channel's "Less is More" initiative attempts to transition advertisers to shorter spots, the success of the effort may depend on finding new ways to use radio, which will maximize delivery of the message while minimizing airtime usage - - and keeping listeners tuned in with shorter ad pods. Is there a creative solution to using :30's vs. 60's, like buying two :30s in a pod? What does CC Radio CEO John Hogan have to offer? "There are many solutions and we are encouraging our advertisers to let us help identify those solutions for them. Bookends, island positions, product placement and other opportunities are all part of LIM and advertisers are encouraged to be creative, as will we." "We can raise, but we can't make people pay them," Hogan adds. "What we have to do is deliver a better product. What we have to do is give people reasons to buy us. We're now going to offer specific positions in-pod. We're going to have a first in-pod, a last in-pod. We're going to incent people with pricing. We think having a much more appealing, effective commercial environment is going to give people lots of motivation to do business with us." We wondered, is there a creative solution, using :30's vs. 60's, like buying two :30s in a pod? "Not if the model is unit count," warns Natalie Swed Stone, US Director, National Radio Investment, OMD. This article appears in its entirety in the November issue of RBR Solutions magazine. To subscribe to the all new January debut issue of Radio and Television Business Report - The Real Business Magazine, see today's main page to receive it - - or call April McLynn here to get your free copy: 703-492-8191.

Dec. 6th, Last Day to Sign Up!

Cathy & Jim Carnegie's Request

I have never met SFC Melick, but did get a strange request by phone over Thanksgiving with my feet up in my recliner watching football.

Call - - "Sir, Mr. Carnegie, I am SFC Melick and I was told you are the one person that may be able to help." For once I can't write the words, so I share SFC Melick's 'In His Words' - - their needs and how we in Radio and TV must help. Remember M-A-S-H? Well, this is what a front line 325th Field Hospital is - - and it is reality.

"Many of our soldiers here are kids themselves, away from home for the first time. This Christmas many will not forget. We (all 40 of us) at the 325th will be together in the sand as a family many miles away - while people in the US can be free and with their loved ones. "We don't do it for the glory, we just do it anyway."

SFC Melick's request for help was for Christmas gifts - - not the ones the Red Cross gives out - - and he wasn't asking for himself, but for the medics in his command who put the kids together after war. Let's go the distance for these 40 in 325th Field Hospital in Afghanistan. I believe we can do better than a candy bar just by opening promotional prize closets. Only 40 items, one for each soldier. Let's start with a few ideas and an address for you to send to ASAP. | Help Support Our Troops |

Adbiz©

Ad execs say US radio business "diminished"
Reuters reports facing the worst slump in its 82-year history, the radio industry's own lack of imagination may be its undoing, ad execs said 12/2 last week. The industry has fragmented its business so narrowly that it has lost its national audience, David Lubars, chief creative officer of BBDO, said at the Reuters Advertising Summit. "Radio has really damaged itself as an industry," said Lubars, one of the top creative forces in advertising who was behind the groundbreaking BMW online film campaign. "They've so dumbed it down and sliced and diced it to reach certain markets, it's no longer a national community." The industry, which once guaranteed advertisers a captive listenership that stretched coast to coast, can no longer stand by that claim, Lubars told the summit, held at Reuters offices in New York. He joins a cadre of industry veterans and analysts on Wall Street bemoaning the decline of the once mighty radio industry. "With exception of talk radio, I hear the same music on every station," said Renetta McCann, CEO of Starcom MediaVest Group's Americas region. "Music-based radio may have a content issue."

RBR observation: Indeed. And here's a point that proves it. In looking at Duncan's latest ratings history book (see related story), we noticed that (previously Progressive/Free-Form WHFS-FM DC/Baltimore) had a 3.8 12+ rating in 1995. It was purchased by Infinity in 1996, which turned it into the "Alternative" format it enjoys today. That 3.8 has dropped every year since and is now hovering at around 1.4. Don't tell us that you need the same predictable songs played over and over and over and over and over again to get ratings. Wake up folks, listen to the agencies-don't be afraid to open up these playlists! If you want to compete with the satellite folks now, rather than 5 million subscribers later, talk to your PDs about what they'd REALLY like to be playing on your stations! And WHFS, get back to your roots. All of this region is waiting.

Wal-Mart to launch
price-focused ad blitz
The AP reports Wal-Mart, stung by a lackluster start to the holiday shopping season, said Thursday it is launching a new advertising campaign to remind its customers of its low prices. The world's largest retailer is starting the price-focused ad blitz Friday in newspapers, television and radio, said spokeswoman Mona Williams, and feature two dozen key items, mainly toys and electronics, on which the company is cutting prices. "That's what people are buying," she said. | More... |

Hilton and Twentieth Television team
for national sweepstakes campaign
Hilton Garden Inn hotels and Twentieth Television announced they have teamed up on Yes, Dear...Let's Get Out of Here, a national sweepstakes campaign which uses television, radio, in-hotel and online to generate viewers to watch "Yes, Dear," the newly nationally syndicated comedy series now on five nights a week. | More... |

Media Markets & MoneyTM

Cox closes buyback offer
Cable MSO Cox Communications won't be a public company much longer. Cox Enterprises Inc. (CEI) says the overwhelming majority of the cable company's public shareholders have accepted the offer from CEI to buy them out at 34.75 per share (10/20 RBR #205). CEI will pay approximately 6.6 billion to acquire the nearly 189.7 million shares that were tendered, giving it ownership of more than 90% of the stock of Cox Communications. The latter will then be merged into a CEI subsidiary and those stray holders of less than 10% will eventually be paid off as well. The question that remains is whether CEI may do the same with the other public company that it controls - - Cox Radio.

Castro doubles in Dallas
Tom Castro's Border Media Partners has struck again, with a 2.5M dollar cash deal to pick up a second AM station in the Dallas-Fort Worth Metroplex. Joe Vasquez's Garden City Broadcasting is the seller. The station, licensed to Fort Worth, will double with Frisco TX station KXEB-AM, coming in Border's group acquisition of Amigo Radio which was filed with the FCC back in September.

EMF expands again
Educational Media Foundation has found another east-of-Mississippi River station to add to its portfolio, although it's not all that far east this time. WYKK-FM Quitman MS is the acquisition target. EMF is getting the station for 500K, 375K of which will be paid pursuant to terms of a promissory note. It will be true to form and take the 98.9 mHz facility non-commercial. Is this a small market deal? Let's see: Quitman is a small town about 25 miles south of Meridian, one of Arbitron's smallest markets. Meridian was ranked #284 last we checked. So yeah.

Last day to sign up for your free issue!

January 2005 Debut! Radio & Television Business Report
We're not in the business to deliver candy-coated spin on the business environment, rather to give you the straight dope on what your medium is up against in 2005. And better yet, how to navigate through what may well be rough waters ahead. We talk to the experts--industry chiefs from the RAB, TVB, CAB, SNTA, OAAA, IAB and NAA. We take the analysis and observations you've learned to depend on --along with our knowledge, contacts and business sense--to our 22-years and independently owned. Get it in your mailbox before the New Year--and new business and regulatory climate--slaps you in the face: -- Carl Marcucci, RBR/TVBR Sr. Editor BR/TVBR We're offering this report to help you get ahead in '05! All orders must be in by TODAY! Monday December 6th, 2004.

Washington Beat

Inapt applicants fail to file
The FCC's 2004 open season for AM construction permits, both for new stations and existing station upgrades, resulted in a number of grants for both in the case where the applicant was operating without competition. Nonetheless, 36 of these have been dismissed due the applicant's failure to either timely file a Form 301 to get official permission for the CP or to pay the necessary filing fee. 28 of these applications were for new stations; the other eight were applications to upgrade. The deadline for filing was 10/29/04.

FCC open meeting a week and a half away
We will probably get word toward the end of this week about what will be on the agenda when the five FCC commissioners meet the public 12/15/04. The Commission's turf ranges far beyond the specific concerns of broadcasters, so when they sit at 9:30 Eastern, there could be any number of items on the docket, and if the recent pattern holds, the monthly meeting will hold little or no interest for members of our business community. However, the odds are against this pattern continuing to hold. Numerous requests for comment on all sorts of topics have been ongoing, and each is likely to eventually become a plank on the monthly meeting agenda. And that is to say nothing about the major head of steam building underneath the conversion to digital television.

RBR observation: Forewarned is forearmed. We expect at least some of these issues to begin coming to a head, and there's no reason to think that the parade won't begin to flow this time around. As soon the FCC's sunshine notice sees the light of day, we'll beam it your way as well:

Programming

Tom Joyner Morning Show renewed on Cox Radio
Reach Media announced that it has renewed five of its Cox Radio stations as affiliates of the Tom Joyner Morning Show, the nation's No. 1 urban show. The stations are located in six of the nation's Top 50 largest metropolitan areas: Atlanta, Ga. (WALR-FM/KISS 104.1), Birmingham, AL. (WBHK-FM/98.7KISSfm), Miami, FL. (WHQT-FM/Hot 105.1), Orlando, Fla. (WCFB-FM/ Star 94), Greenville, SC (WJMZ-FM/107.3 JAMZ), New Haven, CT, (WYBC-FM/94.3). The renewals will last five years, beginning 1/3/05, except for the Greenville station that's effective 8/29/05.

Ratings & Research

First installment of Duncan trilogy in print
"An American Radio Trilogy 1975 to 2004, Volume One: The Markets" is out and ready for radio junkies everywhere in America. It gives an historical snapshot of 155 radio markets, providing a wealth of information you simply won't find in one place anywhere else. It starts out with 12+ share for stations in the market, keyed to current call letters, which go back as far as 1975. They are smoothed out - - not quarterly or semi-annual but an average of all books for the year. 12+ cume numbers follow. Also included are numerous items of historical fact, such as revenues for the market, and for the top billing stations, a current station list, details on major transactions, call letter and format changes of note, and chart depicting general format share within the market and general comments from the author. We have shared an out-of-town ride with some pure radio nuts - - and Mr. Anderton, Mr. Moon, you know who you are - - and if you are of like mind, in that you twirl the dial not to find your favorite kind of music but to see which station is coming in with what kind of quality, and if you're also more interested in everything broadcast on the station between the music, then this book is a must for you. According to Duncan, Volume Two will provide further statistical underpinning for the all-important Volume Three, which will be a prose-based work in which Duncan will explore eleven points, which he hopes to be able to prove or disprove. We'll take a closer look at Duncan's plans for Volume Three another day - - suffice it to say he will tackle primary problems, running from audience erosion to the power of Clear Channel. Volume One is going for 195 bucks. Duncan can be contacted at [email protected].

Monday Morning Makers & Shakers

Transactions: 10/25/04-10/29/04
Dealmakers took a bit of a breather after making half a billion dollars worth of handshakes official the previous week. 33 stations were set to change hands, mostly in smaller markets, by the time the file cabinet dust at the FCC had settled. The only TV transaction was a charitable donation to a university with no specific value attached.

8/30/04-9/3/04	Total
Total Deals	17
AMs	12
FMs	20
TVs	1
Value	60.797M

| Complete Charts |

Radio Transactions of the Week
Bustos acquires two ancient civilizations
| More... |

TV Transactions of the Week
Alabama noncom goes for naught
| More... |

Transactions

WITA-AM Knoxville TN from F.W. Robbert Broadcasting Group to RR Broadcast Group Inc.

WVAA-AM Burlington VT from Radio Vermont, KDR, LLC to Northeast Broadcasting Co.

| More... |

Stock Talk

Downgrades hurt broadcast stocks
A downgrade of five big radio companies - - from "buy" to "neutral" - - by SunTrust Robinson Humphrey analyst Stuart Kagel sent radio stocks lower on Friday and appeared to spill over into TV stocks as well. Kagel warned that Clear Channel's "Less is More" initiative could fall flat if ad demand remains weak and that challenges are growing from satellite radio and iPod-type devices. The broader market was slightly higher as an upbeat forecast from Intel offset bad news on the jobs front. The Dow Industrials gained seven points to 10,592.

The Radio Index plunged 4.567, or 2%, to 221.314. Of the five that Kagel downgraded, Clear Channel dropped 3.2%, Cox Radio 3.6%, Entercom 4.9%, Emmis 1.4% and Radio One (Class D) 1.1%.

Radio Stocks

**Here's how stocks fared on Friday**
Company	Symbol	Close		Change	Company	Symbol	Close		Change
Arbitron	ARB		37.84	-0.22	Jeff-Pilot	JP		50.96	+0.17
Beasley	BBGI		16.50	-0.17	Journal Comm.	JRN		16.92	-0.42
Citadel	CDL		15.26	-0.49	Radio One, Cl. A	ROIA		14.01	-0.10
Clear Channel	CCU		33.15	-1.11	Radio One, Cl. D	ROIAK		13.99	-0.15
Cox Radio	CXR		15.60	-0.59	Regent	RGCI		5.82	-0.07
Cumulus	CMLS		15.40	+0.13	Saga Commun.	SGA		16.82	-0.38
Disney	DIS		27.37	-0.25	Salem Comm.	SALM		24.50	-0.45
Emmis	EMMS		18.45	-0.26	Sirius Sat. Radio	SIRI		7.55	+0.29
Entercom	ETM		34.75	-1.77	Spanish Bcg.	SBSA		10.57	-0.44
Entravision	EVC		7.87	-0.27	Univision	UVN		29.06	-1.04
Fisher	FSCI		46.46	-0.07	Viacom, Cl. A	VIA		37.10	+0.10
Gaylord	GET		38.26	+1.26	Viacom, Cl. B	VIAb		36.27	+0.21
Hearst-Argyle	HTV		25.91	-0.21	Westwood One	WON		23.20	-0.03
Interep	IREP		0.64	-0.03	XM Sat. Radio	XMSR		37.45	+0.48
International Bcg.	IBCS		0.01	unch	-	-	-	-	-

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Bounceback

Send Us Your Opinions We want to
hear from you.
This is your column, so send your comments to [email protected]

Radio may not have heard the last of Howard Stern.

I can't imagine that they haven't thought of it yet, but...

I don't expect Howard's move to Sirius to be the end of Howard on terrestrial radio, not when there's still money to be made by keeping him on the air in some other form. A sanitized and re-packaged "Best of Stern" airing a week behind his satellite show would still be better than anything they could replace him with, especially in the smaller markets, and it would help Sirius to offset the cost of putting him on satellite. Markets like Fresno and Harrisburg, not to mention all the new small markets that could pick up a less costly Howard Stern Show, would do a lot better with a cleaned up, less timely Howard Stern Show than they would with Joe Podunk.

Anonymous

Arbitrends

More News Headlines

Piccadilly Restaurants chooses
Heil-Brice as AOR

Quizno's dumps The Martin Agency

New Peabody board members

Geoff Metcalf exits Liberty goes to TalkStar and Sirius

November Digital
Solutions Magazine

Cutting inventory and the effects--GM Talkback
Larry Wert,
Pres/Gm NBC's - WMAQ-TV,
Tom Bender,
GM Greater Media/Detroit,
Mike Mazursky,
GM 4M Communications
page 6

Laying the Hits down -
Boom Boom Boom
Listen to past great air checks of
George Michael
WFIL-AM
Fred Winston's classic
NewYears Day Hangover Club &
Bob DeCarlo with Tommy Turntable
page 12

November Zinio Solutions Magazine
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RBR Radar 2004

Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.

RBR exclusive
AAAAs has big concerns
about "Less is More"
While Clear Channel Radio's "Less is More" clutter-cutting initiative is a great step forward in solving some of radio's problems, if may have created a few new ones in the process. But hopefully nothing that can't be fixed or at least addressed. According to a 11/18 memo to CC Radio CEO John Hogan from Kevin Gallagher, Chairman, AAAA Local TV/Radio Committee and Starcom SVP/Director of Local Investment Group, the advertising organization and its members have some real concerns on "Less is More." RBR observation: Could this memo be a sign they aren't believers yet? Yes because the agencies are being held to an even stronger set of rules by the client's that are spending billions in all media. Remember, accounts like Ford or GM are manufacturing a product and with this product takes money, big money to produce and someone has to buy - if anyone hasn't noticed the consumers are very tight with a dollar today. So this is not a pick on CCU game but it is one they started. Hogan was called on the carpet and the wording of the memo is professional but strong on Accountability. For those in radio that applauded CCU's Less is More in quarterly conference calls and only clapped - with one hand, be lucky for now it is not you on the carpet, it had to have been worse than testifying before Sen. McCain and crew because the Senate ain't where the money is - it is the agencies. Ps: Don't miss the 4A's conference in '05. 12/03/04 RBR # 235

The long and winding FCC road
If FCC Chairman Michael Powell is correct, there will be no resolution of the in-flux status of media ownership regulation any time soon.
RBR observation: Judging by how long it took to put together the last set of ownership rules, which were bounced back by the federal appeals court in Philadelphia, Powell could well be right about the timetable. There are two other alternatives. The US Supreme Court could agree to decide the issue - - and appeals of the Philly ruling are in the works. Or the US Congress could pick up the ball and write the rules itself. That could be a much quicker process and give finality to this long, drawn-out debate. 12/03/04 RBR # 235

Radio National is the treat,
local tricked
October radio revenues, as reported by the RAB, managed a 1% increase during the month of October, and for a change, it was the national side of the business doing the heavy lifting. A 6% surge there overcame a 1% loss suffered by the local troops on the ground. RBR observation: The next time they hold an election, radio needs to make sure it is asked to participate. Perhaps it's under-standable that TV gets the bulk of the cash, but with races getting more and more focused, you'd think that the precise targeting ability offered by radio, combined with its compar-atively reasonable rates, would be attractive to more politicians than is seemingly the case. Quick, somebody call Karl Rove. And don't forget James Carville. 12/03/04 RBR # 235

Can you handle a
40% increase for PPM?
That's the best case scenario in what we're hearing that Arbitron is telling top groups about what it will cost to switch from diaries to ratings from Portable People Meters (PPM). As we reported (12/1/04 RBR #233), the increase in ratings costs could be as much as 65% if Nielsen doesn't embrace PPM for TV and cable ratings and radio has to go it alone. What would a 40% increase mean? RBR observation: We're not surprised to hear that Arbitron boss Steve Morris got an extremely chilly reception from big radio group heads when he first laid out his 40-65% rate hike scenario a few days ago. That's a huge price hike to swallow. The big question yet to be answered is whether PPM is worth it. Will advertisers pay better rates for faster, more accurate, more detailed ratings data? If so, how much more will they pay? Accountability is what they're demanding - - but who is going to pay for it? As we've noted before, the party holding some important cards in this is Nielsen Media Research, which is still evaluating whether to enter into a joint venture with Arbitron to use PPM for TV and cable ratings. The 40% price hike, from Arbitron's best case scenario WITH Nielsen, could become a 65% price hike for PPM without Nielsen - - and that is going to be very difficult to sell to the radio industry.
12/02/04 RBR #234

Top execs see troubled
future for TV
A poll which included Viacom's Sumner Redstone, Clear Channel's Lowry Mays, Liberty Media's John Malone, Michael Eisner of Disney, Richard Parsons of Time Warner and 23 CEOs, CFOs and investors participated indicated widespread expectations of tough time for the television business when it comes to adjusting to new technology. Digital video recorders (DVR) were seen as the primary challenge. 71% had a negative impression of the immediate future for broadcast television, primarily because of the commercial-zapping ! ability given to consumers who invest in a DVR device.
RBR observation: These smoke signals Cochise means T for Trouble in the future of TV. Recommendation is to get your Content and Presentation in order as did NBC with American Dreams.
12/02/04 RBR #234

Reminder - Tower Light
Extinguishment Obligations
The recent news brings a chilling reminder of a tower owner's obligation to ascertain and report any failure of required tower lighting. Apparently, an Army helicopter struck the guy wires of an unlit television tower in heavy fog, killing seven occupants. Had the tower owner neglected its reporting obligation, it could have been faced with a massive lawsuit and a devastating liability. Reminder from our friends at Womble Carlyle Sandridge & Rice, PLLC
12/02/04 RBR #234

PPM cost laid out...soon
Arbitron's Portable People Meter (PPM) is going to cost clients more than its diary-based radio ratings currently cost - - but if you're looking for more specific numbers, you're not going to get them - yet.
RBR observation: Bottom line: Sources report that yes a meeting was held, believe on 11/16/04, and seven to nine group heads were in attendance. RBR will confirm before we name - names but you probably could assume who they are from our past reports on meetings of this nature. Since mum's the word the percentage of increase being tossed around is expected to be between 40% and 65% and the big but is depending on Nielsen's participation. Sources report these figures and Nielsen participation was met with a "Cool" reception. Now RBR is hearing 'Cool' is not the word but 'Frigged' 12/01/04 RBR #233

:60s vs. :30s: The pros and cons of "shortening the standard" - - Part 4
As a key element of its "Less is More" initiative, Clear Channel Radio is trying to migrate advertisers from 60-second spots to 30s. Is it fair play to ask radio advertisers to pay more money for less than what they've been getting in :60s? Will they pay? 12/01/04 RBR #233

Radio Professionals
Salem Communications, the leading U.S. radio broadcaster focused on religious and family themes programming, seeking experienced candidates in Radio Sales, Programming, and Management for pending acquisitions in Miami and Omaha, EOE. Forward resumes to: Allen Power, VP Operations
2970 Peachtree Rd. NW, Suite 700 Atlanta, GA 30305

Senior Sales Executive
Sunshine, no snow here, plus the market leaders in Gainesville-Ocala at two of the leading radio stations in N. Central FL, WOGK-FM (K-Country) and WIND-FM (classic rocker). Two years sales experience a must. Please send resumes to [email protected] fax to R. Kassi 352-622-7822. No calls. EEO

GM & Equity
Tired of the rat race? New England radio group seeks self-starter to captain turnarounds. Community radio is still alive and well in this Central New England combo. Equity participation available Letter and Resume to: [email protected]

See Radio Careers for more info.

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