PALM BEACH, FLA. — It has been nearly three months since Dale Fuller, a member of Comscore’s board and Chairman of the Audit Committee since April 2018, assumed the role of interim CEO.
Fuller’s ascent to the top role at the “trusted partner for planning, transacting and evaluating media across platforms” came as CEO Bryan Wiener and President Sarah Hofstetter departed — and made their thoughts known about it via their respective LinkedIn social media profiles.
Since their abrupt and unexpected departure, Comscore has struggled to convince investors that it is on solid footing and a worthy competitor to Nielsen and other audience research and measurement firms — even as it moves forward with new pacts.
Now, a big stock sale designed to raise millions in cash — and perhaps millions more — has come along with a significant strategic partnership.
How did Wall Street react? Comscore shares immediately sank in early trading on Tuesday.
At the Closing Bell, a punishing 18% nosedive for SCOR was logged.