One week ago, Wall Street was abuzz over a report in The Wall Street Report suggesting that Nielsen Holdings was nearing the end of negotiations with a consortium led by shareholder Elliott Management Corp.
The WSJ report warned that such a transaction could fall apart, although it seemed unlikely given the news organization’s track record on similar rumor-turned-reality deals.
Alas, the proposal, which Nielsen acknowledged in a statement late Sunday, has been firmly rejected by the nation’s dominant audience measurement company.
