Radio Lazer Lassoes A Silent East Bay AM


OAKLAND, CALIF. — Alfredo Plascencia has built an empire of regional Mexican radio stations across the Golden State through his Oxnard-based Lazer Communications.

At present, privately held Lazer is the licensee of some 40 radio stations across California and in Reno, Nevada. Its largest market is Riverside-San Bernardino … for now.

Lazer is entering the San Francisco Bay Area.

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