Humboldt County, Calif., has always been a unique and offbeat portion of the Golden State — one known for its hippie lifestyle and “greener” agriculture. At the same time, the local economy is a fragile one.
With the COVID-19 pandemic, what has that meant for media companies serving communities such as Eureka and Arcata?
RBR+TVBR Editor-in-Chief Adam R Jacobson gets the answer in this Coronavirus INFOCUS Podcast featuring a conversation with Lost Coast Communications GM Bill Prescott. Lost Coast’s assets include four radio brands and an online local news-focused website that has seen its traffic explode since mid-March. Advertising hasn’t sprouted, but working directly with local business to bring in the dollars while opening up the airwaves to community leaders shows the importance of over-the-air audio — especially in locales where TV may not be the top source for such content.
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