Don’t think over-the-air reception as “cord cutting” continues to grow isn’t a key concern in the C-Suites of the nation’s biggest broadcast television companies?
Think again. In Georgia, Gray Television is securing a trio of LPTVs to give two of its full-power stations a boost. Concurrently, TEGNA has reached a deal with a major Hispanic-targeted media company that will give it improved signal coverage in the Dallas-Fort Worth market.
The deals show just how valuable UHF signals have become in a digital TV world.
BE SURE TO ‘LIKE’ RBR+TVBR ON FACEBOOK!