“As we reach the end of 2021, advertising growth is showing much faster expansion than previously anticipated, driven primarily by growth in the U.S., U.K. and China.”
That’s the highly optimistic conclusion of distinguished Global President of Business Intelligence at groupM, Brian Wieser, who recently appeared on the InFOCUS Podcast, presented by dot.FM.
Where do television and audio advertising measure up? He’s crunched the numbers and has some intriguing conclusions. For audio industry players, the future isn’t so bright.