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Monday Morning June 20th, 2011, Volume 28, Issue 120
Broadcaster Focus - Sponsored by Local Focus
Pandora's Wall Street debut was a bust
You may have read uninformed commentary elsewhere that Pandora Media's IPO may not be busted because the stock price could still rally back to the IPO price. Sorry folks, it doesn't work that way.

RBR-TVBR observation: At this point it may be optimistic to project that Pandora will be able to post a net profit in 2014. You first have to post an operating profit before you can think about getting to a net profit. RBR-TVBR seems to be the only one to notice that Pandora's operating (negative) cash flow moved the wrong way - and big time - in fiscal Q1 after improving last year. More...

www.marketron.com

Powered by Compass Media Networks

Howard Stern associate heckled Weiner at resignation (video)
After making a public spectacle of himself with lewd photos he sent via Twitter, Rep. Anthony Weiner couldn't even resign without it becoming a media circus. His announcement in Brooklyn, NY - carried live by multiple networks - was punctuated by heckling from one of the regulars from the Howard Stern Show on Sirius XM.

RBR-TVBR observation: The strangest part of the resignation announcement was when Weiner thanked his parents for teaching him his values. Was that supposed to be a compliment? More...

Fire knocks Trinity College's WRTC off the air
A fire in the underground cabling at Trinity College in Hartford, CT cut power 6/15 to some of the campus and knocked its non-comm WRTC-FM 89.3 off the air. The station hopes to be back on air 6/20 or soon thereafter. WRTC's audio stream was also still down as of 6/17. More...

Review all Radio News at RBR.com

www.americasradionewsnetwork.com

Television News

CNN sued for not offering online captioning in online video
CNN.com has been sued in an Alameda, CA County lawsuit 6/15 for discriminating against the hard-of-hearing by failing to provide closed captions for videos posted on the Internet, reports The San Francisco Chronicle. CNN.com displays hundreds of short news and information videos at any given time. Some have appeared on television with closed captions available for the hearing-impaired, but they carry no captions online, the suit said.

RBR-TVBR observation: As more and more Americans get their news online, the need for closed captioning increases. Most likely, CNN and other sites like it will eventually provide the closed captioning, but it is expensive. More...

Scripps Trust preparing to dissolve
The Edward W. Scripps Trust, which is the controlling shareholder of both the E.W. Scripps Company and Scripps Networks Interactive, is due to terminate when the last grandchild of the company's founder dies. That individual is now 93, so the Trust is getting its ducks in a row. More...

FCC out with closed captioning reminder
Review all TV News at RBR.com

Across Platforms Advertisement
iPad increasing value of TV programming
More...

www.nielsen.com

Media News

DG may be for sale
DG, the web-based network company that delivers ads and other content to radio and TV stations, is weighing a sale and working with Goldman Sachs Group to find buyers, according to Bloomberg. The company just announced a deal to take its service global by acquiring MediaMind-perhaps the last piece in the puzzle to maximize its selling price in the market. More...

Entire Wyoming congressional delegation backs broadcasters
OK, the entire Wyoming congressional delegation will fit in a single booth at a diner with space left over, but the support of an entire state's delegation in ensuring that the spectrum needed for free over-the-air TV is protected is welcomed by broadcasters. More...

Facebook to release iPad app
Review all Media News at RBR.com


Reader Opinion Poll

With an IPO price of $16.00 a share, what do you think Pandora Media's stock is really worth?

  • It's worth the IPO price
  • More than the IPO price
  • Less than the IPO price
  • A lot less, it's a Penny Stock
Go to www.rbr.com and vote now, let your voice be heard.
Submit your own poll question - Email [email protected] 

www.glrnetworks.com

Features - Only On RBR.com
Sales and Marketing
Emotional marketing best practices: Building brands for widely diverse audiences
by Graeme Newell, 602communications.com
Nike's brand is so amazingly powerful that it has found a way to simultaneously connect with diametrically opposed demographic groups - tribesmen in Africa, middle-aged American men playing golf, Japanese girls who love badminton, and Brazilian 20-something runners. So how do big brands like Nike build such an awesomely universal appeal? Find out at RBR.com. More...

Review all Features at RBR.com

Internet Business Report
Dave Chappelle returning via the web?
The funnyman that hosted "Chappelle's Show" for two seasons (2003-2004) on Comedy Central and abruptly quit in 2005 may be planning a new TV show with a paid subscription service like Netflix, Sony's Crackle, or Hulu, according to The Daily: "Dave Chappelle's going back to TV," tattled our insider. "It's not for a network. It's for Netflix or Crackle or some other subscription service." However, now his reps are denying the comedian has any plans to do so.

RBR-TVBR observation: A move to Hulu, Netflix or Crackle might be the best bet for Chappelle. It would allow him much more creative control -- which he claimed the lack of was one of the reasons he left Viacom's Comedy Central. Hulu, Netflix and Crackle are all racing to offer up original programming and may all be courting him. More...

Review all Internet News at RBR.com

www.broadcast.harris.com

Ad Business Report

Dell launching $80 million campaign touting full-service
Moving beyond "Dude, you got a Dell!": Dell is spending $80 million on a new ad campaign designed to expand its branding to a full-service information technology solutions provider. The campaign, dubbed "The power to do more" is via Dell's AOR Y&R. More...

TRA launches Media TRAnalytics 3.0 with "StoryFinder" (audio)
TRA has unveiled the newest version of its patented business intelligence software, Media TRAnalytics 3.0. The enhanced solution features "StoryFinder," which allows clients to quickly find and act on "stories" of which products and categories have the highest purchaser ratings in networks, local stations and programs. Mark Lieberman, Chairman and CEO of TRA, told RBR-TVBR more about what clients use the service and how the process works. More...

Initiative consolidates digital
Review all Ad Business News at RBR.com

 

Media Markets & Money

Radio station transactions get to the finish line
In these trouble times for the station trading business, it is hard enough to simply strike a deal. Then, even when that event is achieved, the deal has to survive FCC scrutiny, and often more precariously, the scrutiny of the financial community. Here are some deals that have recently made it to closing. More...

Review all Radio Deals at RBR.com
Review all TV Deals at RBR.com

Television Transactions
San Francisco area television station fetches $8M
Radio Transactions
Three AMs stations sold for $1 total

www.westwoodone.com

RBR/TVBR Classifieds
Radio's Hiring Hot List
Sales Manager, Southeast US
Helicopter Traffic Reporter, MA
Part-Time Announcer, CA
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PT News Assoc. Producer, AR
Project Manager/Design Eng., NJ
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Washington Business Report
Castor in line for Weiner's Commerce Committee seat
Rep. Kathy Castor (D-FL) has told local media outlets in Tampa that she expects to be named to the House Energy & Commerce Committee, filling the committee seat vacated by disgraced ex-congressman Anthony Weiner (D-NY). More...

Review all Washington News at RBR.com

Click Here for Gregg Skall's Past RBR/TVBR Columns

Programming Business Report

Radio
98.7 Kiss FM details Black Music Month concerts
Emmis' Urban AC WRKS KISS FM NYC is kicking off KISS FM's Black Music Month Concert Series with four R&B shows and artists including Charlie Wilson and Mint Condition, Earth Wind & Fire, Ledisi and Jagged Edge. From album release parties to world concert tours, 98.7 KISS FM is giving the New York Tri-state area a Black Music Month experience "never to be forgotten." More...

Review all Radio Programming News at RBR.com

Television
Local comedy show launching on WCVB-TV Boston
Late night television is getting funny in Boston, with the city's own comedy group, Improv Asylum, launching a weekly show on Hearst's WCVB-TV (ABC) on Saturday nights. The new venture takes to the air July 2nd.

RBR-TVBR observation: Local programming doesn't have to be limited to news. A big thumbs up to WCVB and the Improv Asylum for some creative thinking. More...

ABC picks up 'Wipeout' Vanessa Minnillo new co-host
'The Bachelorette' Is Ashley over her heartbreaking setback
'Bachelor Pad' back w/ Jake and Vienna
Review all TV/Cable Programming News at RBR.com

www.bcm.tv

Engineering Business Report

FCC reverses decision, grants FM upgrade to WPKE-FM
The Commission's Audio Division staff had a change of heart for East Kentucky Broadcasting's WPKE-FM, Coal Run, Kentucky, which asked for a change from 103.1 mHz (Class A) to 92.1 mHz (Class C3) at a new transmitter site, and a modification of its license. The FCC originally denied East Kentucky's Petition for Rule Making and it promptly filed a Petition for Reconsideration. Dickenson County Broadcasting, licensee of WDIC-FM (also on 92.1), Clinchco, VA, jumped in and filed an Opposition to Petition for Reconsideration, and East Kentucky filed a Reply to Opposition to Petition for Reconsideration. Got all that?

RBR-TVBR observation: We can see why WDIC would jump in and fight this. Any time a frequency change takes place, you are going to likely lose some listeners. More...

Review all Station Ops News at RBR.com
Review all Tech Topics News at RBR.com


Ratings & Research

Judge Judy shows summer strength
For the first week after the regular TV season ended, Judge Judy is back on top in syndicated TV - a pattern we've seen in previous summers. And while Oprah Winfrey Show reruns are still airing in many markets, the queen of daytime went out with a bang and the show has now disappeared from the top 10 list provided by the Syndicated Network Television Association (SNTA), based on data from The Nielsen Company. More...

Thursday went to Fox
ABC's dual episodes of 'Wipeout' has audience
'So You Think You Can Dance' wins 8pm for FOX
TeleFutura's 2011 CONCACAF Copa Oro scoring ratings
Review all TV/Cable Ratings News at RBR.com

www.westwoodone.com

Wall Street Business Report
Friday brought mixed close on Wall Street - 6/17/11
Traders turned generally upbeat as a new deal was struck on Greece's debt, but the Nasdaq Compoiste was still down Friday, while the Dow Jones Industrial Average and S&P 500 were up. The DJIA gained 43 points, or 0.4%, to inch back above the 12K mark at 12,004. Broadcasting stocks were also mixed. The RBR Radio Index was up 8.633, or 2.6%, at 340.105. The TVBR Television Index was down 0.277, or 0.1%, at 244.435. More...

Review all Broadcast Stocks News at RBR.com

Winners
 
Losers
 
Radio One
+9.9%
Saga -4.9%
Salem
+8.7%
Nexstar -4.4%
SBS
+8.3%
Westwood -3.7%

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RBR/TVBR Observations...visit and bookmark
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RBR/TVBR Editorial Staff

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Below the Fold

Only On RBR.com
Emotional marketing
best practices

Building brands for widely diverse audiences

Ad Business Report
Dell launching
$80 million campaign

Touting full-service

Media Markets & Money
Radio station transactions

Get to the finish line


FOX News Radio

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www.citadelmediasatelliteservices.com

Media Moves

Upped at Entercom
Randy Cable has been named Vice President/Market Manager for Entercom in Greenville, SC, up from Director of Sales.

FCC move
FCC Commissioner Robert M. McDowell announced today that Erin McGrath will be joining his staff as Acting Legal Advisor for media issues. Rosemary Harold exits.

www.tacher.com


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Radars

'P' puts egg on NYSE face / Trader hangover
6/19/11 Sunday edition

How Radio listeners
use TV by format fans

6/18/11 Saturday edition

Pandora IPO busted / Freedom sale to square one
6/17/11 RBR-TVBR #119

Pandora strong 1st day w/ CEO focused on Radio
6/16/11 RBR-TVBR #118

Street goes Pandora
big time / Auction set
for KFFV-TV

6/15/11 RBR-TVBR #117

Pandora Media
IPO is busted

RBR-TVBR observation: What an embarrassment for the NYSE. The exchange was so hot to trot with this Internet darling that it awarded a rare and coveted single-letter stock ticker, "P," to a company with a tiny public float and no clear plan to ever turn cash flow positive, much less post a net profit. Is it now headed for penny stock territory?
6/17/11 RBR-TVBR #119

HD Radio goes
south of the border

iBiquity's HD Radio is hardly a newcomer to Mexico. Stations in border areas have already been authorized to use the digital radio system already in widespread use in the United States. Now, though, HD Radio is officially sanctioned for all of Mexico.
6/17/11 RBR-TVBR #119

Freedom sale reported
back to square one

RBR-TVBR observation: It is just so difficult to value newspapers, given that the industry has seen revenues decline for 19 straight quarters - with no one able to predict when that string will finally end. In that environment, even 4x would make some bankers nervous. But 8x for the TV group seems the low end of what we keep hearing as deal talk.
6/17/11 RBR-TVBR #119

PBS inserting spots into the middle of programming
Instead of airing breaks every 50 minutes it will air them every 15 minutes beginning this fall.

RBR-TVBR observation: There is a fine line already between regular spots and what PBS has been running. But traditionally, they've been limited to the beginning and end of the shows. PBS needs to consider the drop off of audience when these spots hit the fan: "I just donated $100 dollars to this station so I wouldn't have to see ads!"
6/17/11 RBR-TVBR #119

Streaming heading
toward felony status

RBR-TVBR observation: No one really believes that federal prosecutors would be anxious to fill the prisons with people streaming from their homes, but the threat of jail time would certainly help dissuade copyright infringers who are caught at it from resuming their illegal streaming.
6/17/11 RBR-TVBR #119

Price in Harrisburg day-timer dealing tracks downward
Not only is a transaction application being filed for the third time in five years for WWII-AM Shiremanstown PA, this time it's going for a lower price, and it's also going non-commercial.
6/17/11 RBR-TVBR #119

Flawed FCC fine
appeal denied

RBR-TVBR observation: From years of reporting on FCC fines, what stands out is that most of them could have been easily avoided. All that is required is that a licensee make the effort to learn the FCC's rules and be sure to maintain the correct paperwork, file the correct forms on time, make the correct payments and always follow the directions.
6/17/11 RBR-TVBR #119




www.nielsen.com



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