Nielsen Rejects Elliott Offer As ‘Advanced Talks’ Collapse


One week ago, Wall Street was abuzz over a report in The Wall Street Report suggesting that Nielsen Holdings was nearing the end of negotiations with a consortium led by shareholder Elliott Management Corp. 

The WSJ report warned that such a transaction could fall apart, although it seemed unlikely given the news organization’s track record on similar rumor-turned-reality deals.

Alas, the proposal, which Nielsen acknowledged in a statement late Sunday, has been firmly rejected by the nation’s dominant audience measurement company.

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