A multi-platform broadcast and content company delivering sports betting news, analysis and data to consumers from the Las Vegas Strip since 2017 — known for its ties to the Musberger family — has been plucked by a Boston-based digital sports entertainment and gaming giant widely known for its daily fantasy, regulated gaming and digital media offerings.
Vegas Sports Information Network, Inc. (VSiN) is being acquired by DraftKings Inc.
It’s a major acquisition, and one that will enable DraftKings, which is live with mobile and/or retail sports betting in 14 states, to further build out its content capabilities. As DraftKings sees it, the deal “will augment VSiN’s ability to broaden their audience alongside the expansion of legal sports betting in the U.S.”
Commenting on the deal, DraftKings co-founder, CEO and board chairman Jason Robins said, “VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting. In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.”
VSiN develops, produces, and distributes up to 18+ hours of live linear sports betting content each day. In addition to its 24/7 stream, VSiN’s original content is accessible through multiple video and audio channels including Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, as well as terrestrial radio stations throughout the country, and its growing slate of podcasts and betcasts.
VSiN’s current talent roster includes veteran sportscaster Brent Musburger; Michael Lombardi, a former NFL executive; Gill Alexander, host of the “Beating the Book” podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s popular morning show “Follow The Money.”
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” VSiN CEO Brian Musburger said. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
DraftKings’ vision is for Brian Musburger and his leadership team to continue to manage day-to-day operations while maintaining editorial independence.
Meanwhile, DraftKings says it “intends to fully integrate VSiN’s current employee base located in Las Vegas, including its on-air talent, into its 2,600 person global workforce.”
Since opening a Las Vegas office in January 2020, DraftKings has grown its local employee base by 132%.
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